Format: Journal article / Subject Term: commodity promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nelson, Michelle R. (author), Das, Susmita (author), and Ahn, Regina Jihea (author)
Format:: Journal article
Publication Date:: 2020
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11560
Journal Title:: Advertising and Society Quarterly
Journal Title Details:: 21(1)
Notes:: 58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, T.J. (author), Ispelen, P.V. (author), and Kagan, A. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C08984
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 79(3) : 825-837

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983-07-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16956
Journal Title:: Prairie Farmer
Journal Title Details:: Vol. 155
Notes:: Reports that each soybean checkoff dollar invested in export promotion increased cash receipts to soybean farmers by $57.50.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21308
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(3) : 1-4

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gutmann, Hanna (author)
Format:: Journal article
Publication Date:: 1979
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05447
Journal Title:: Advertising Age
Journal Title Details:: 50(13) : S16
Notes:: The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Groenewald, J.A. (author)
Format:: Journal article
Publication Date:: 1982-04
Published:: South Africa: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10575
Journal Title:: Agrekon - Quarterly Journal of Agricultural Economics
Journal Title Details:: 21(1) : 1-4
Notes:: 5 pages., via online journal., Discusses strengths and limitations of advertising agricultural products.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, T.J. (author), Gao, X.M. (author), and Patterson, P.M. (author)
Format:: Journal article
Publication Date:: 1999-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11585
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: <31(1): 15-28>

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Chung, Chanjin (author)
Format:: Journal article
Publication Date:: 2002-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19665
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 84(3) : 800-806

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bereman, H.A. (author)
Format:: Journal article
Publication Date:: 1916-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16868
Journal Title:: Agricultural Advertising
Journal Title Details:: 27(10) : 55-56

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Crowell, Chester I. (author)
Format:: Journal article
Publication Date:: 1913-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16822
Journal Title:: Agricultural Advertising
Journal Title Details:: 25(3) : 25-26

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