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    1. Effects of generic advertising on perceptions and behavior: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

    3. Measuring the effect of agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Alois F. (author)
    Format:
    Journal article
    Publication Date:
    1944
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11386
    Journal Title:
    Journal of Farm Economics
    Journal Title Details:
    26(2) : 327-347
    Notes:
    21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."

    4. Understanding the U.S. generic advertising system and its role in information management among commodities and food systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Ronald W. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35927
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    1(3) : 204-211

    5. Wholesale- and farm-level impacts of generic advertising: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zidack, Walter (author), Kinnucan, Henry (author), and Hatch, Upton (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05827
    Journal Title:
    Applied Economics
    Journal Title Details:
    24 : 959-968