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2. Can anyone hear us? An exploration of echo chambers at a land-grant university
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
3. Context beliefs, and attitudes toward wildland fire management: an examination of residents of the wildland-urban interface
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bright, Alan D. (author), Newman, Peter (author), and Carroll, Joshua (author)
- Format:
- Journal article
- Publication Date:
- 2007
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11573
- Journal Title:
- Human Ecology Review
- Journal Title Details:
- 14(2) : 212-222
- Notes:
- 11 pages., Online from journal by open access., Researchers surveyed residents of the wildland-urban interface to determine the effects of contextual factors such as location of the forest, its primary use, wildfire history, and current fire conditions on acceptability of prescribed burning, mechanical thinning, and doing nothing.
4. Credibility of climate change denial in social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Samantray, Abhishek (author) and Pin, Paolo (author)
- Format:
- Journal article
- Publication Date:
- 2019-10-29
- Published:
- UK: Nature Portfolio
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13086
- Journal Title:
- Humanities & Social Sciences Communications
- Journal Title Details:
- V.5, N.27
- Notes:
- 8 pages, Public perception about the reality of climate change has remained polarized and propagation of fake information on social media can be a potential cause. Homophily in communication, the tendency of people to communicate with others having similar beliefs, is understood to lead to the formation of echo chambers which reinforce individual beliefs and fuel further increase in polarization. Quite surprisingly, in an empirical analysis of the effect of homophily in communication on the level of polarization using evidence from Twitter conversations on the climate change topic during 2007–2017, we find that evolution of homophily over time negatively affects the evolution of polarization in the long run. Among various information about climate change to which people are exposed to, they are more likely to be influenced by information that have higher credibility. Therefore, we study a model of polarization of beliefs in social networks that accounts for credibility of propagating information in addition to homophily in communication. We find that polarization can not increase with increase in homophily in communication unless information propagating fake beliefs has minimal credibility. We therefore infer from the empirical results that anti-climate change tweets are largely not credible.
5. Developing effective communication materials on the health effects of climate change for vulnerable groups: a mixed methods study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kreslake, Jennifer M. (author), Price, Katherine M. (author), and Sarfaty, Mona (author)
- Format:
- Journal article
- Publication Date:
- 2016-01-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09208
- Journal Title:
- BMC Public Health
- Journal Title Details:
- 16(946)
- Notes:
- 15 pages.
6. Every plate counts: evaluation of a food waste reduction campaign in a university dining hall
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ellison, Brenna (author), Savchenko, Olesya (author), Nikolaus, Cassandra J. (author), and Duff, Brittany R.L. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10278
- Journal Title:
- Resources, Co nservation and Recycling
- Journal Title Details:
- 144 : 276-284
- Notes:
- Via UI online subscription., The foodservice industry generates food waste by disposing of unserved food in the kitchen as well as uneaten food from consumers’ plates. In all-you-care-to-eat dining settings, such as university dining halls or buffet-style restaurants, food waste can be problematic because there is little monetary incentive to take less food. In addition, university dining facilities primarily serve young consumers who tend to be more wasteful than the average adult, further increasing the likelihood of waste. Appeals to money-saving have generally been identified as the best motivator to reduce consumer food waste; however, alternative motivators are needed when the quantity of food and its associated cost are not directly linked in all-you-care-to-eat settings. The purpose of this study is to determine the efficacy of a food waste reduction campaign in a university dining hall. Consumer plate waste was collected, sorted, and weighed in a treatment and comparison dining hall for a semester to assess the impact of the campaign on the quantity and type of food waste. Results reveal that the campaign had a modest, though insignificant, impact on waste behavior, but there were changes in students’ beliefs related to food waste, which may be an important first step to achieving behavioral change.
7. Farmer behaviour as reasoned action: a Critical review of research with the theory of planned behaviour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sok, Jaap (author), Rossi Borges, Joao (author), Schmid, Peter (author), and Ajzen, Icek (author)
- Format:
- Journal article
- Publication Date:
- 2020-10-17
- Published:
- United States: John Wiley & Sons Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12366
- Journal Title:
- Journal of Agricultural Economics
- Journal Title Details:
- Vol. 17, Iss. 2
- Notes:
- 25 pages, n many countries farmers face pressure to adopt practices to promote sustainability and resilience while ensuring efficient business management to produce food and other agricultural products at reasonable cost. Given a policy context in which voluntary action is preferred over government regulation, understanding farmers’ motivation to embrace recommended practices has become a major subject for research. Increasingly, this endeavour is guided by the theory of planned behaviour, a reasoned action approach (Fishbein and Ajzen, 2010). We provide a brief overview of the theory of planned behaviour and an elaboration of good practices in the assessment of the theory’s constructs. We systematically review 124 applications of the theory to farmer behaviour on a number of specific review criteria. Based on observations of improper use, we consider theoretical and methodological issues and provide recommendations for research design and data analysis.
8. Human rights, animal wrongs? Exploring attitudes toward animal use and possibilities for change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Knight, Sarah (author), Bard, Kim (author), Vrij, Aldert (author), and Brandon, Doug (author)
- Format:
- Journal article
- Publication Date:
- 2010
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D06991
- Journal Title:
- Society and Animals
- Journal Title Details:
- 18 : 251-272
9. Is farming a belief in northern ghana? exploring the dual-system theory for commerce, culture, religion and technology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tanko, Mohammed (author)
- Format:
- Journal article
- Publication Date:
- 2020-11
- Published:
- Netherlands: Elsevier Sci Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12268
- Journal Title:
- Technology in Society
- Journal Title Details:
- V. 63
- Notes:
- 7 pages, Rice production encountered several challenges, especially among rural farmers in Northern Ghana. The current debate encompasses the belief of cultural norms and religious values as the right theory for the sustainability of agriculture. The belief in abstracts is prioritised to the adoption of improved rice. This paper examined the value attached to traditional rice varieties as a result of societal beliefs, and theoretically underpinned by the Dual-system hypothesis. The finding from three ethnic and religious groups through a survey indicates heterogeneity in the results but also demonstrates the factual importance of culture and religion. This paper, therefore, proposes a new way of categorising farming; as a business and a belief and that policy stream aim at small scale, rural farmers with belief peculiarities needs to adopt cultural and religious strategies to promote adoption.
10. Segmenting green consumers in the United States: implications for green marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Park, Jin Seong (author) and Lee, Jinhee (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11620
- Journal Title Details:
- 20 : 571-589
- Notes:
- 20 pages., Online via UI e-subscription, Findings of a nationally representative sample of U.S. adults identified four clusters of U.S. consumers with unique sets of beliefs and motives regarding consumer environmentalism.The clusters had varying responses to the industry's initiatives to protect the environment.