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2. "I talk to producers like I'm a producer!" Exploring extension professionals' perceptions and framing of climate change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wilson, Kelly R. (author) and Mukembo, Stephen C. (author)
- Format:
- Journal article
- Publication Date:
- 2023-11-03
- Published:
- USA: Advancements in Agricultural Development
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 212 Document Number: D16196
- Journal Title:
- Advancements in Agricultural Development
- Journal Title Details:
- 4(4) : 24-38
- Notes:
- 15 pages, Climate change is a central risk to global agriculture. As extension professionals are key disseminators of information on agricultural production, their perceptions of climate change and how they convey climate information to farmers is important to understand. This study explored how extension professionals in Missouri perceive the issue of climate change, how they frame communications with their producer stakeholders, and their need for training. We conducted an online survey with 112 extension professionals in the state, using Maibach and colleagues’ Six Americas Scale. The majority of participants believed that climate change is happening, although participants fell into each segment of the scale. There was a significant relationship between conservative ideological leaning and disbelief in climate change. Participants were more likely to use terms like “extreme weather,” “weather variability,” and “long-term weather” and least likely to say things like “climate debate,” “global warming,” and “greenhouse gases.” Only 6.7% of participants had received any formal training on climate change. These findings point to the need for participatory training for extension professionals on climate change, to build climate literacy while also teaching climate scientists best practices for communicating these issues to the public.
3. Prioritization of scientific sources of water information: the effect knowledge, beliefs, and political identity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hundemer, Sadie (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-25
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 212 Document Number: D16194
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 107(3)
- Notes:
- 25 pages, Scientists are reported to be more trusted than other information sources; yet, on essential water facts, people sometimes reject what they perceive water scientists to believe in favor of other belief determinants. This study examines the factors that affect the difference in people's stated willingness to reconsider their water beliefs in response to information provided by scientists relative to information provided by other sources. Regression analysis of responses provided by 806 Florida and Georgia residents found water science knowledge to be a consistently strong influencer of the gap in reliance on scientific information providers relative to other sources. This result is notable given criticisms of the knowledge deficit model. Pre-existing water beliefs had varying levels of influence, and political identity, which might have functioned as a decision heuristic, had little statistically significant effect. The study additionally found water science knowledge and water beliefs to not be strongly related. Higher scores on a water science knowledge assessment were not necessarily an indicator of accurate and knowledge-congruent water beliefs. Moreover, scientific water knowledge and water beliefs had different effects on participants’ reliance on scientific information sources.
4. "You know, the South is a breeding ground for gluttony": a qualitative evaluation of dissonance between Christian beliefs and eating habits
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yarber, Karli S. (author), Miller, Jefferson D. (author), Rucker, Jill (author), and Walsh, Lora (author)
- Format:
- Journal Article
- Publication Date:
- 2023
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12937
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V.107, Iss.2
- Notes:
- 26 pages, This research is intended to initiate understanding of how obesity in the South persists even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Grounded in the Cognitive Dissonance Theory, this study examined Protestant evangelical Christians in the South (N = 11), who participated in semi-structured interviews. The first emergent theme was that, to these Southerners, the purpose of food is for sustenance and survival, as well as for bringing people together. Most participants reported having an average level of knowledge of nutrition and health. Furthermore, participants generally agreed that marketing or educational efforts had little effect on their understanding of nutrition. Another theme emerged when participants provided Biblical references to food or health. “The Body is a Temple” and “gluttony” were the most common Biblical concepts. All participants referred to taste or desirability as the driver of their food selections. Furthermore, most participants claimed habitual gluttony as a personal experience in their lives. This study concluded that subjects employed two modes of “trivializing” as a way of resolving dissonance. Some participants justified their eating habits based on Southern culture, while others explained that their church culture supported unhealthy eating as a means of gathering in fellowship.
5. Marketplace meaning guide
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Guide
- Publication Date:
- 2021
- Published:
- USA: Meyocks
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13029
- Notes:
- 34 pages
6. Is farming a belief in northern ghana? exploring the dual-system theory for commerce, culture, religion and technology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tanko, Mohammed (author)
- Format:
- Journal article
- Publication Date:
- 2020-11
- Published:
- Netherlands: Elsevier Sci Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12268
- Journal Title:
- Technology in Society
- Journal Title Details:
- V. 63
- Notes:
- 7 pages, Rice production encountered several challenges, especially among rural farmers in Northern Ghana. The current debate encompasses the belief of cultural norms and religious values as the right theory for the sustainability of agriculture. The belief in abstracts is prioritised to the adoption of improved rice. This paper examined the value attached to traditional rice varieties as a result of societal beliefs, and theoretically underpinned by the Dual-system hypothesis. The finding from three ethnic and religious groups through a survey indicates heterogeneity in the results but also demonstrates the factual importance of culture and religion. This paper, therefore, proposes a new way of categorising farming; as a business and a belief and that policy stream aim at small scale, rural farmers with belief peculiarities needs to adopt cultural and religious strategies to promote adoption.
7. Farmer behaviour as reasoned action: a Critical review of research with the theory of planned behaviour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sok, Jaap (author), Rossi Borges, Joao (author), Schmid, Peter (author), and Ajzen, Icek (author)
- Format:
- Journal article
- Publication Date:
- 2020-10-17
- Published:
- United States: John Wiley & Sons Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12366
- Journal Title:
- Journal of Agricultural Economics
- Journal Title Details:
- Vol. 17, Iss. 2
- Notes:
- 25 pages, n many countries farmers face pressure to adopt practices to promote sustainability and resilience while ensuring efficient business management to produce food and other agricultural products at reasonable cost. Given a policy context in which voluntary action is preferred over government regulation, understanding farmers’ motivation to embrace recommended practices has become a major subject for research. Increasingly, this endeavour is guided by the theory of planned behaviour, a reasoned action approach (Fishbein and Ajzen, 2010). We provide a brief overview of the theory of planned behaviour and an elaboration of good practices in the assessment of the theory’s constructs. We systematically review 124 applications of the theory to farmer behaviour on a number of specific review criteria. Based on observations of improper use, we consider theoretical and methodological issues and provide recommendations for research design and data analysis.
8. Describing interdisciplinary agricultural research center directors' perceptions of science communications through goals and beliefs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McLeod-Morin, Ashley (author), Telg, Ricky W. (author), Rumble, Joy (author), and Association for Communication Excellence (ACE) University of Florida The Ohio State University
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11306
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 18 pages., via online journal, This study explored the perceptions of science communication held by interdisciplinary agricultural research center directors and identified the directors’ goals and beliefs, specifically related to science communication. Ten interdisciplinary agricultural research center directors from top research, land-grant institutions were interviewed for this study. Findings from this study determined that the directors’ perceptions were rooted in service to the public, knowledge, public good, obligation, and relationships. Participants discussed attempting to bring awareness to science as a goal of science communication. They also discussed feeling obligated to communicate about science as part of a land-grant institution. Participants particularly believed that faculty with Extension appointments were more so obligated to communicate with the public. Future research should determine the science communication participation of Extension faculty. Additionally, future research should determine if faculty at land-grant institutions are more inclined to communicate about science when compared to faculty not associated with land-grant institutions.
9. Pictorial cigarette pack warnings increase some risk appraisals but not risk beliefs: a meta-analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Noar, Seth M. (author), Rohde, Jacob A. (author), Barker, Joshua O. (author), and Hall, Marissa G. (author)
- Format:
- Journal article abstract
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11567
- Journal Title:
- Human Communication Research
- Journal Title Details:
- 46
- Notes:
- 1 page., Published by Oxford University Press on behalf of International Communication Association. Special issue article., Authors meta-analyzed 57 studies, conducted in 13 countries with a cumulative N of 42,854. Findings suggested that while pictorial warnings increased affective and some cognitive risk appraisals, they did not increase beliefs about disease risk.
10. Credibility of climate change denial in social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Samantray, Abhishek (author) and Pin, Paolo (author)
- Format:
- Journal article
- Publication Date:
- 2019-10-29
- Published:
- UK: Nature Portfolio
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13086
- Journal Title:
- Humanities & Social Sciences Communications
- Journal Title Details:
- V.5, N.27
- Notes:
- 8 pages, Public perception about the reality of climate change has remained polarized and propagation of fake information on social media can be a potential cause. Homophily in communication, the tendency of people to communicate with others having similar beliefs, is understood to lead to the formation of echo chambers which reinforce individual beliefs and fuel further increase in polarization. Quite surprisingly, in an empirical analysis of the effect of homophily in communication on the level of polarization using evidence from Twitter conversations on the climate change topic during 2007–2017, we find that evolution of homophily over time negatively affects the evolution of polarization in the long run. Among various information about climate change to which people are exposed to, they are more likely to be influenced by information that have higher credibility. Therefore, we study a model of polarization of beliefs in social networks that accounts for credibility of propagating information in addition to homophily in communication. We find that polarization can not increase with increase in homophily in communication unless information propagating fake beliefs has minimal credibility. We therefore infer from the empirical results that anti-climate change tweets are largely not credible.
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