7 pages, Rice production encountered several challenges, especially among rural farmers in Northern Ghana. The current debate encompasses the belief of cultural norms and religious values as the right theory for the sustainability of agriculture. The belief in abstracts is prioritised to the adoption of improved rice. This paper examined the value attached to traditional rice varieties as a result of societal beliefs, and theoretically underpinned by the Dual-system hypothesis. The finding from three ethnic and religious groups through a survey indicates heterogeneity in the results but also demonstrates the factual importance of culture and religion. This paper, therefore, proposes a new way of categorising farming; as a business and a belief and that policy stream aim at small scale, rural farmers with belief peculiarities needs to adopt cultural and religious strategies to promote adoption.
