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    Start Over Format Journal article Subject Term agribusiness Subject Term promotion

    21. Good promo, good premium bring goodwill

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robertson, M. James (author)
    Format:
    Journal article
    Publication Date:
    1979-05-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21577
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(19) : S
    Notes:
    Describes use of premiums in promoting products and services to farmers: windbreakers, caps, others.

    23. How marketing has changed

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, Dave (author) and Funk, Tom (author)
    Format:
    Journal article
    Publication Date:
    2012-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00690
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 106, 108, 110
    Notes:
    Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

    24. How sweet they are : premiums can reinforce a product's image, benefits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Engle, Steve (author / Rhea and Kaiser Advertising, Naperville, IL)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06433
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 28-9
    Notes:
    James F. Evans Collection

    25. If it's worth doing, it's worth over-doing: Burrus Hybrids earns success with the fundamentals of marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23845
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 46, 48, 50
    Notes:
    Features the marketing approach of Burrus Hybrids, Arenzville, Illinois.

    30. Product innovation drives this company's success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25469
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 54-55, 57
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44196, Case report about marketing strategies of Great Plains Manufacturing, Inc., Salina, Kansas.