Format: Journal article / Subject Term: advertising and campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
Format:: Journal article
Publication Date:: 2021-09-01
Published:: United States of America: Advertising Research Foundation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
Journal Title:: Journal of Advertising Research
Journal Title Details:: Fall 2021
Notes:: 13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kocon, Lois (author)
Format:: Journal article
Publication Date:: 2011-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36693
Journal Title:: Agri Marketing
Journal Title Details:: 49(5) : 26-27

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zidack, Walter (author), Kinnucan, Henry (author), and Hatch, Upton (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05827
Journal Title:: Applied Economics
Journal Title Details:: 24 : 959-968

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Koger, Chris (author)
Format:: Journal article
Publication Date:: 2020-10-25
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11944
Journal Title:: Packer
Notes:: Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1906-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15494
Journal Title:: Agricultural Advertising
Journal Title Details:: 14(3) : 241-245
Notes:: Shows and evaluates six woven fence advertisements of Peerless Fence Company.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jaffe, A. (author)
Format:: Journal article
Publication Date:: 1978
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05623
Journal Title:: New Agriculture
Journal Title Details:: 11(2) : 16-17, 20
Notes:: advertising}campaigns}campaign planning}marketing techniques}marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrum, Kristie (author)
Format:: Journal article
Publication Date:: 2017-04-18
Published:: UK: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08333
Journal Title:: Environmental Communication
Journal Title Details:: 1-13

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