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“Hey friend, buy green”: Social media use to influence eco-purchasing involvement

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Byrum, Kristie (main author)
Format:
Journal article
Publication Date:
2017-04-18
URL:
http://www.tandfonline.com/doi/full/10.1080/17524032.2017.1308404
Published:
UK: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaigns, communication research, communication theory, communicator effectiveness, consumers, environmental communication, news releases, social communication, sustainability, social media, corporate responsibility, green marketing