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    Start Over Format Journal article Publication Year 2007 Subject Term promotion

    1. "Dirty laundry" college tour aims at creating cotton loyalty

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robb, Brad (author)
    Format:
    Journal article
    Publication Date:
    2007-02-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26952
    Journal Title:
    Southeast Farm Press
    Journal Title Details:
    34 : 70 (Supplement)
    Notes:
    Describes a mobile marketing event called "Cotton's Dirty Laundry Tour" sponsored by Cotton Inc.

    3. BFF [British Food Fortnight] is a big hit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-10-19
    Published:
    United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26951
    Journal Title:
    Farmers Weekly
    Journal Title Details:
    147(16) : 48
    Notes:
    Describes effectiveness of a "Buy British" program, the British Food Fortnight (BFF) held from September 22 to October 7, 2007.

    4. Celebrity endorsements in U.S. and Thai magazines: a content analysis comparative assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    13(3-4) : 383-398
    Notes:
    17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

    5. Cotton Incorporated: developing exciting new uses and marketing programs for one of the world's oldest crops

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunt, Mitzi (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25468
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 52-53
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44192

    6. Creating a promotional DVD for an international agricultural research center: a delphi study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akers, Cindy (author), Brashears, Todd (author), Stockard, Stacy A. (author), and Brooks, Chance (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28042
    Journal Title:
    Texas Journal of Agriculture and Natural Resources
    Journal Title Details:
    20 : 63-74

    10. Fueling consumer acceptance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26629
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 32
    Notes:
    Posted at www.agrimarketing.com, Describes efforts of the Ethanol Promotion and Information Council (EPIC), representing ethanol manufacturers.