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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bridges, Eileen (author) and Briesch, Richard A. (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36492
Journal Title:
International Journal of Advertising
Journal Title Details:
25(2) : 157-187
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Erickson, Kathleen (author)
Format:
Journal article
Publication Date:
2006-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23838
Journal Title:
Agri Marketing
Journal Title Details:
44(2) : 14
Notes:
Words of caution about word-of-mouth agricultural marketing strategies.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Herbst, Kenneth C. (author) and Allan, David (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493
Journal Title:
International Journal of Advertising
Journal Title Details:
25(2) : 213-222
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Stanton, John L. (author) and Herbst, Kenneth C. (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11625
Journal Title:
Journal of Promotion Management
Journal Title Details:
12(2) : 119-135
Notes:
18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Webb, Sheila M. (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26432
Journal Title:
Journalism and Mass Communication Quarterly
Journal Title Details:
83(4) : 865-882
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Roucan, Maud (author) and Peake, Whitney (author)
Format:
Journal article
Publication Date:
2006-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24771
Journal Title:
Agri Marketing
Journal Title Details:
44(8) : 5
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kelley, Daniel (author)
Format:
Journal article
Publication Date:
2006-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24139
Journal Title:
Agri Marketing
Journal Title Details:
44(4) : 45-47
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
Format:
Journal article
Publication Date:
2006-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
Journal Title:
Agri Marketing
Journal Title Details:
44(6) : 38-39
Notes:
Media directors at four advertising agencies describe trends and needs.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Harvey, John (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23910
Journal Title:
Classic Tractor Fever
Journal Title Details:
9(1) : 6
Notes:
Author describes contents of a 1935 issue of Capper's Farmer magazine and comments on the role of farm magazines.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Taylor, Marcia (author)
Format:
Journal article
Publication Date:
2006-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24749
Journal Title:
ByLine
Journal Title Details:
: 21-22