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    Start Over Format Journal article Publication Year 2003 Subject Term advertising

    24. Greening pesticides: a historical analysis of the social construction of farm chemical advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Flora, Cornelia Butler (author) and Kroma, Margaret M. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21086
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    20(1) : 21-35
    Notes:
    Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.

    25. How message monies are shifting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David C. (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 32-33
    Notes:
    Second article in a three-part series about the changing dynamics of agricultural marketing communications.

    27. Incentives to advertise and product differentiation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunnicutt, Lynn (author) and Israelsen, L. Dwight (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA: Western Agricultural Economics Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21859
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    28(3) : 451-464