Watson, J.A. Scott (author) and Hobbs, May Elliot (author)
Format:
Book
Publication Date:
1937
Published:
UK: Selwyn and Blount, Paternoster House, London.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25141
Notes:
287 pages., Chapter 10, The Press and the Pilgrims," describes the role of the agricultural press in the United Kingdom during the 1800s into the early 1900s and introduces some prominent agricultural writers/journalists of that period. Among them: Arthur Young, five Macdonalds (William, James, Alexander, Charles, Sandy), Archibald MacNeilage, John Chalmers Morton, James Caird, Philip Pusey, Rider Haggard, A.D. Hall.
Hapgood, David (author) and Millikan, Max F. (author)
Format:
Book
Publication Date:
1967
Published:
International: Little, Brown and Company, Boston, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28613
Notes:
178 pages., Includes strong encouragement for two-way communication between farmer and bureaucracy rather than the prevailing on-way, top-down approach that prevails. Also includes a chart classifying the factors that affect agricultural developmen, including cultural, motivational and knowledge factors. (p. 15)
USA: University Press of America, Lanham, Maryland.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28672
Notes:
70 pages, "This book is intended as a critique of the field of development communication and in this, anthropology has a key role to play." Author examines the uses of radio for development, the impact on oral culture and the use of radio by indigenous people in Ecuator and miners in Bolivia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19696
Notes:
165 pages, Authors use a case experience in Pakistan as a platform for examining broad issues of agricultural and rural development, including the role and operation of extension services.
USA: Little, Brown and Company, Boston, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21249
Notes:
Examines public issues related to farm size, ownership structure, labor, soil conservation, food supply, others. Includes a discussion (p. 99-106) about the inadequacy of the statement, "I speak for the farmers." Cites Prof. J.E. Boyle in the North American Review who once described farmers as the most organized Americans. Said Boyle: "Farming is not one business but an infinite tangle of competing businesses."
USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
Chambers, Robert (author), Pacey, Arnold (author), and Thrupp, Lori Ann, eds. (author)
Format:
Book
Publication Date:
1989
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04646
Notes:
James F. Evans Collection; Includes Contents, Preface and Introduction only, 218 pages; London, UK : Intermediate Technology Publications, 1989. 218 p.
