Format: Book / Subject Term: branding and communication planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fearn-Banks, Kathleen (author)
Format:: Book
Publication Date:: 2011
Published:: USA: Lawrence Erlbaum Associates, Inc., New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36377
Notes:: Fourth edition. 383 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Evans, W. Douglas (author) and Hastings, Gerard (author)
Format:: Book
Publication Date:: 2008
Published:: International: Oxford University Press, Oxford, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01360
Notes:: 304 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

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