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42. Consumer trends and attitudes to functional foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mattas, Konstadinos (author), Galanopoulos, Konstantinos (author), Karelakis, Christos (author), and Zevgitis, Panagiotis (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11507
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- : 1-29
- Notes:
- 29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.
43. Consumers may decide the future of U. S. citrus
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-02-14
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10313
- Notes:
- 2 pages., University of Illinois at Urbana-Champaign., Researchers report consumer research indicating that the "future of U. S. citrus may hinge on consumer acceptance of genetically modified food."
44. Consumers voice concerns about food safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bunce, Emily (author)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11640
- Notes:
- 4 pages., Online from G&S Business Communications, New York City, New York. 4 pages., "A new consumer intelligence survey fielded by G&S Communications found Americans are changing their consumption behaviors and their perceptions of the food supply chain as a direct result of the coronavirus. From food safety and quality to availability and affordability, people are beginning to think differently about where their food comes from and the significance of the nation's farming infrastructure."
45. Consumers' Evaluations of Genetically Modified Food Messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.
46. Consumers' evaluation of animal welfare labels on poultry products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1) Article 1
- Notes:
- Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
47. Consumers’ attitudes towards animal suffering: a systematic review on awareness, willingness and dietary change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fonseca, Rui Pedro (author) and Sanchez-Sabate, Ruben (author)
- Format:
- Journal Article
- Publication Date:
- 2022-12
- Published:
- Switzerland: Multidisciplinary Digital Publishing Institute (MDPI)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12781
- Journal Title:
- International Journal of Environmental Research and Public Health
- Journal Title Details:
- Volume 19, Issue 23
- Notes:
- 23pgs, Planetary and human health depend on Westerners’ ability to reduce meat consumption. Meat production degrades the environment while excessive meat intake is associated with cancer and cardiovascular disease, among others. Effective reasons and motivations are needed for consumers to change their diet. The fact that modern animal agriculture inflicts a great deal of pain on animals from their birth to their slaughter, animal welfare/suffering may drive consumers to curtail their meat consumption. This systematic review examined a total of 90 papers to ascertain consumers’ awareness of the pain animals experience in animal agriculture, as well as consumer attitudes towards meat reduction due to animal welfare. Results show that consumers have low awareness of animal agriculture. Awareness of animal agricultural practices and animal sentience is associated with increased negative attitudes towards animal suffering. Animal suffering due to farming practices, transportation, slaughter, and animal sentience are factors that may encourage a reduction in meat consumption, and even dietary change in the short term. There is also evidence that animal suffering may be a more compelling motivation for consumers’ willingness to change their diet than for health or environmental reasons. Therefore, increasing consumers’ awareness of animal suffering in meat production is paramount to contributing to reduced pressure on the environment and improved human health. © 2022 by the authors.
48. Coronavirus triggers consumers' guilty pleasures
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2020-03-16
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11433
- Notes:
- 3 pages., Online from publisher., Report from the Consumer Trust Insights Council indicates that beyond shoppers' emphasis on supplies of canned and frozen supplies of food during this global disease outbreak, "there's something else folks are buying during their supply runs - guilty pleasures." Those take the form of treats like chocolate, cookies and beverages, "...little indulgences to bring them joy during anxious times."
49. Do consumers’ values and attitudes affect food retailer choice? Evidence from a national survey on farmers’ market in Germany
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cicia, Gianni (author), Furno, Marilena (author), and Del Giudice, Teresa (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-04
- Published:
- United States: Springer Link
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12506
- Journal Title:
- Agricultural and Food Economics
- Journal Title Details:
- 9 (3)
- Notes:
- 21 pages., New trends in food consumption are shaping consumers’ preferences and buying behavior. Non-traditional food retailing and short supply chains (SSCs) are offering bundles of attributes that fit the needs of larger consumers’ segments. Several studies have analyzed factors affecting the choice of traditional and non-traditional food retailing. Very few, however, are those studies that analyze the predictive role of human values and attitudes on the choice of traditional and non-traditional food retailing and supply chains. Usually, due to the low percentage of consumers involved in SSC, analyses of consumer behavior have been conducted using convenience samples. This study, based on online questionnaires submitted to a representative sample composed by 1009 German consumers, tests the hypothesis that the frequency of purchases at farmers’ markets is related to human values: attitude toward the industrialized food market and attitude toward the environment. The econometric approach here implemented computes the model on average and in the tails of the dependent variable, frequency of purchases at farmers’ market, thus investigating the model in a representative sample even where the percentage of non-traditional food retailing consumers is low, as occurs in the tails for low/high frequency of purchases. The questionnaire included the Schwartz value survey, attitudes toward environment and attitude toward industrialized food market, and self-reported estimates of the frequency of buying at farmers’ market. Results suggest that the frequency of buying at farmers’ markets is hierarchically related to attitudes and values. The frequency of purchases at farmers’ markets is negatively related to industrialized food attitudes and positively related to pro-environment attitudes. Attitudes are in turn affected by values: self-transcendence has a positive impact on pro-environment attitude and the reverse is true for conservation. Furthermore, these relationships are not constant in the sample: they change according to the selected frequency of purchases.
50. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online journal article
- Publication Date:
- 2019-03-13
- Published:
- Frontiers Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
- Journal Title:
- Frontiers in Psychology
- Journal Title Details:
- 10
- Notes:
- 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.