7 pages., Online via Directory of Open Access Journals (DOAJ). 7 pages., The aim of this study was to determine the mediating role of psychological dependence between social networking sites addiction and attitude towards social networking advertising among a sample of rural students in South Africa. Findings indicated that "perceived ease of use positively supports psychological dependence." Authors interpreted the findings in terms of opportunities for establishing marketing relationships.
Pool, Bill (author), Madson, Arron (author), Liska, Stephanie (author), Kass, Tamara (author), Pence, Jeff (author), Tenant, Jeff (author), Frey, Greg (author), and Blades, Curt (author)
Format:
Journal article
Publication Date:
2009-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29091
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08815
Notes:
Pages 105-136 in Heike Graf (ed.), The environment in the age of the internet: activists, communication, and the digital landscape. United Kingdom: Open Book Publishers, Cambridge. 175 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29854
Notes:
Pages 293-309 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
