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Take a fresh look at CRM [customer relationship marketing]

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lafferty, Jed (main author)
Format:
Journal article
Publication Date:
2006-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agribusiness, database marketing, databases, direct marketing, roles, marketing methods, agri-marketing, relationship marketing