- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lafferty, Jed (author)
- Format:
- Journal article
- Publication Date:
- 2006-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24371
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 44(5) : 60
- Subject Term:
- agribusiness, database marketing, databases, direct marketing, roles, marketing methods, agri-marketing, and relationship marketing
