Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.
Evans, Jim (author), Roberts, Owen (author), and International Federation of Agricultural Journalists.
Format:
Article
Publication Date:
2009-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29588
Notes:
Via online. 7 pages., Fifth in a series of professional development features to serve those to wish to communicate effectively in the rural-urban arena.
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
