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    1. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(2) : 37-52

    2. Do PSAs take a bite out of shark week? The effects of juxtaposing environmental messages with violent images of shark attacks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Jessica Gall (author) and Evans, Susan D. (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07012
    Journal Title:
    Science Communication
    Journal Title Details:
    36(5) : 544-569

    3. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yoon, Sukki (author), Kim, Yeonshin (author), and Baek, Tae Hyun (author)
    Format:
    Journal article
    Publication Date:
    2016-01
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07128
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    35(1) : 93-105

    4. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yoon, Sukki (author), Kim, Yeonshin (author), and Baek, Tae Hyun (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08835
    Notes:
    Pages 93-105 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.