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    61. Using discourse analysis to improve extension practice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vanclay, Frank (author) and Fleming, Aysha (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    Australia: Australasian Farm Business Management Network
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30014
    Journal Title:
    Extension Farming Systems Journal
    Journal Title Details:
    5(1) : 1-9

    63. Using focus groups to develop an extension home horticulture public radio program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Meyers, Courtney (author), and Eckhardt, Erin (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26487
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    90(4) : 39-53

    64. Using the internet to survey small towns and communities: limitations and possibilities in the early 21st Century

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smyth, Jolene D. (author), Dillman, Don A. (author), Christian, Leah Melani (author), and O'Neill, Allison C. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10200
    Journal Title:
    American Behavioral Scientist
    Journal Title Details:
    53(9) : 1423-1448
    Notes:
    pgs. 1423-1448, Via online journal, Researchers who are interested in small towns and rural communities in the United States often find that they need to conduct their own sample surveys because many large national surveys, such as the American Community Survey, do not collect enough representative responses to make precise estimates. In collecting their own survey data, researchers face a number of challenges, such as sampling and coverage limitations. This article summarizes those challenges and tests mail and Internet methodologies for collecting data in small towns and rural communities using the U.S. Postal Service’s Delivery Sequence File as a sample frame. Findings indicate that the Delivery Sequence File can be used to sample households in rural locations by sending them invitations via postal mail to respond to either paper-and-pencil or Internet surveys. Although the mail methodology is quite successful, the results for the Internet suggest that Web surveys alone exclude potentially important segments of the population of small towns and rural communities. However, Web surveys supplemented with postal questionnaires produce results quite similar to those of mail-only surveys, representing a possible cost savings for researchers who have access to Web survey capabilities.

    65. Using theory to guide formative evaluation of "Who's afraid of franken-food?" Implications for health message design

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dillow, M.R. (author), Parrott, R.L. (author), and Silk, K.J. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19846
    Journal Title:
    Communication Studies
    Journal Title Details:
    54(1) : 1-17

    67. What drives Cornish dairy farmers' management decisions?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bewsell, Denise (author), Westbrooke, Victoria (author), and Association for International Agricultural and Extension Education (AIAEE).
    Format:
    Paper
    Publication Date:
    2006-05-14
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24217
    Notes:
    Retrieved June 17, 2006, Pages 686-694 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006.

    69. What's with the dog? using student focus groups to guide recruitment efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purdy, Judy (author), Bauer, Jay (author), and Williamson, Carol (author)
    Format:
    Conference paper
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11830
    Journal Title Details:
    6 pages
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001