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Using theory to guide formative evaluation of "Who's afraid of franken-food?" Implications for health message design

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dillow, M.R. (main author), Parrott, R.L. (author), Silk, K.J. (author)
Format:
Journal article
Publication Date:
2003
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, audience analysis, biotechnology, campaign planning, campaigns, communication planning, consumer attitudes, food, food safety, gender, message content, nutrition education, nutrition information, public attitude, research methods, genetic engineering, race