What's with the dog? using student focus groups to guide recruitment efforts

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purdy, Judy (author), Bauer, Jay (author), and Williamson, Carol (author)
    Format:
    Conference paper
    Publication Date:
    2001
    URL:
    http://agnews.tamu.edu/saas/purdy2001.htm
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11830
    Journal Title Details:
    6 pages
    Subject Term:
    appeals (message), audience analysis, audience research, campaign planning, campaigns, colleges, focus groups, research methods, universities, and marketing communication
    Notes:
    A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

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