Search

    Start Over Subject Term advertising agencies Subject Term trends Within Last x Years within 25 Years

    2. Agency/client relationships: what's love got to do with it?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    3. Communication agencies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Priebe, Ted (author)
    Format:
    journal articles
    Publication Date:
    2012-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00687
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 77-82
    Notes:
    In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

    5. Creative geniuses at work

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 32-36
    Notes:
    Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i

    6. How message monies are shifting

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David C. (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 32-33
    Notes:
    Second article in a three-part series about the changing dynamics of agricultural marketing communications.

    8. Lou Capozzi on "The new integrators"

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capozzi, Louis (author) and International Communications Consultancy Organisation, Hilversum, The Netherlands.
    Format:
    Commentary
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27605
    Notes:
    5 pages., "Finding holistic communications consultants in the changing world"

    9. Marketers report on their expectations and measures of agency success

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25812
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 40-41
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.

    10. Marketers report on what they expect from their agencies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Redhage, Paul (author), Juda, David (author), and Risley, Mark (author)
    Format:
    Journal article
    Publication Date:
    2008-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27747
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(4) : 25-26
    Notes:
    Posted at www.agrimarketingdigital.com/?iid=7767