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    24. Subject matter coverage of farm advertisements in print and electronic media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dhananjaya, B. (author) and Nataraju, M.S. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06006
    Journal Title:
    Mysore Journal of Agricultural Sciences
    Journal Title Details:
    45(1) : 121-123

    28. Videos signify new marketing trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vogt, Willie (author)
    Format:
    Journal article
    Publication Date:
    2009-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29259
    Journal Title:
    Prairie Farmer
    Journal Title Details:
    181(8) : MP1
    Notes:
    Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.

    29. What old farm magazines can teach us

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harvey, John (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23910
    Journal Title:
    Classic Tractor Fever
    Journal Title Details:
    9(1) : 6
    Notes:
    Author describes contents of a 1935 issue of Capper's Farmer magazine and comments on the role of farm magazines.

    30. Who's driving this thing?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Center for Media and Democracy, Madison, Wisconsin
    Format:
    Commentary
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28103
    Notes:
    Via PR Watch.Org. 1 page., Examines the ethical issues related to video news releases, using an example from a farm equipment marketer.