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Videos signify new marketing trends

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Vogt, Willie (main author)
Format:
Journal article
Publication Date:
2009-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaigns, chemicals, cotton, Internet, machinery, media effectiveness, roles, trends, video, marketing communication, viral
Notes:
Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.