Videos signify new marketing trends
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vogt, Willie (author)
- Format:
- Journal article
- Publication Date:
- 2009-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29259
- Journal Title:
- Prairie Farmer
- Journal Title Details:
- 181(8) : MP1
- Subject Term:
- advertising, campaigns, chemicals, cotton, Internet, machinery, media effectiveness, roles, trends, video, marketing communication, and viral
- Notes:
- Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.
