Verbeke, Wim (author), Krystallis, Athanasios (author), Grunert, Klaus G. (author), Perez-Cueto, Federico J.A. (author), and de Barcellos, Marcia D. (author)
Format:
Journal article
Publication Date:
2010-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29401
Ward, Ronald W. (author), Verbeke, Wim (author), and Viaene, Jacques (author)
Format:
Conference paper
Publication Date:
1999-08-08
Published:
Belgium
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23617
Notes:
Presented at the American Agricultural Economics Association annual meeting, Nashville, Tennessee, August 8-11, 1999. 14 pages, Findings included a highly negative impact of television coverage on consumer decision making toward fresh meat, both from the past and in the future.
Analyses suggest that the likelihood of cutting fresh meat consumption increases with greater attention given to television messages, as well as with the presence of young children in the household and with increasing age of the consumer.
