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    3. Attitudes and preferences of Kosovar consumers towards quality and origin of meat

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wongprawmas, Rungsaran (author), Canavari, Maurizio (author), Imami, Drini (author), Gjonbalaj, Muje (author), and Gjokaj, Ekrem (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Kosovo
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11659
    Journal Title:
    Studies in Agricultural Economics
    Journal Title Details:
    120(3) : 126-133
    Notes:
    9 pages., Online via AgEconSearch., Researchers examined Kosovar consumers' characteristics, attitude and preferences towards meat. Results suggested that they perceived country of origin, especially domestic origin, as an indicator of quality and safety of meat. Research identified two consumer profiles: conservative and innovative food consumers.

    6. Challenging the urban–rural dichotomy in agri-food systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shellabarger, Rachel M. (author), Voss, Rachel C. (author), Egerer, Monika (author), Chiang, Shun-Nan (author), and University of California, Santa Cruz
    Format:
    Journal article
    Publication Date:
    2018-10-17
    Published:
    United States: Springer Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10316
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    36(1) : 91-103
    Notes:
    13 pages., Via online journal., The idea of a profound urban–rural divide has shaped analysis of the 2016 U.S. presidential election results. Here, through examples from agri-food systems, we consider the limitations of the urban–rural divide framework in light of the assumptions and intentions that underpin it. We explore the ideas and imaginaries that shape urban and rural categories, consider how material realities are and are not translated into U.S. rural development, farm, and nutrition policies, and examine the blending of rural and urban identities through processes of rural deagrarianization and urban reagrarianization. We do not argue that an urban–rural divide does not exist, as studies and public opinion polls illustrate both measured and perceived differences in many aspects of the lived experiences that shape our individual and collective actions. Ultimately, we suggest that the urban–rural divide concept obscures the diversity and dynamism of experiences each category encompasses. Additionally, it ignores the connections and commonalities that demand integrative solutions to challenges in agri-food systems, and draw attention to the power relations that shape resource access and use within and across urban and rural spaces.

    7. Consciously pursued joint action: agricultural and food value chains as clubs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fleming, Euan (author), Griffith, Garry (author), Mounter, Stuart (author), and Baker, Derek (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11107
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    9(2) : 166-177
    Notes:
    Available online at www.centmapress.org, Authors examine ways in which club theory can help provide an alternative approach to recognizing and overcoming market failure in agricultural and food value chains.

    8. Consumer acceptance of innovations in food: a survey among Polish consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sajdakowska, Marta (author), Jankowski, Paweł (author), Gutkowska, Krystyna (author), Guzek, Dominika (author), Żakowska‐Biemans, Sylwia (author), and Ozimek, Irena (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    Wiley Periodicals, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10686
    Journal Title:
    Journal of Consumer Behaviour
    Journal Title Details:
    17: 253– 267
    Notes:
    15 pages., via online journal., The aim of the study was to examine the possible factors that might contribute to consumer acceptance of food innovations. Particular attention was paid to 3 main factors: (a) relationship between socio‐demographic determinants and level of consumer innovation, (b) evaluation of consumer innovation acceptance, particularly toward animal‐derived food products, and (c) consumer preferences for health‐promoting food innovation over time. Studies were conducted using quantitative research methods in 2004 and 2011. An organic method of production, least important in 2004, was top rated in 2011, and ease of preparation dropped to the bottom of the list in 2011, whereas food origin, low fat, and sugar content were ranked in the first group of the considered factors in 2011. Since 2004, consumers have become used to products with various innovations. The new generation of Poles is relatively more open to new food products, due to the wide range of food products available on the free market. Furthermore, the group of well‐educated consumers with a higher level of income has increased in size, and this includes people interested in knowledge of a product's nutritional value and its health impact. Our study extends existing research in the area of understanding consumer expectations toward food innovations. The results not only contribute to the field of consumer behavior but also have practical potential for food market applications, especially for companies operating on or planning to enter the Polish food market, and which could be used for developing communication strategies.

    9. Customer experience with organic food: global view

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pilař, Ladislav (author), Stanislavská, Lucie Kvasničková (author), Rojík, Stanislav (author), Kvasnička, Roman (author), Poláková, Jana (author), and Gresham, George (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United Arab Emirates University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10681
    Journal Title:
    Emirates Journal of Food and Agriculture
    Journal Title Details:
    30(11): 918-926
    Notes:
    9 pages., via online journal., In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon,social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers’ experience and feelings about organic food. We investigated the perception of organic food using 1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas (healthy, vegan, and clean food). The sentiment analysis revealed three dominant areas related to the #organicfood hashtag (feelings, taste, and appearance). Cluster analysis extracted four areas, as follows: Healthy living, Vegetarian, vegan, and raw diets, Clean eating, and Active healthy living. The mentioned communities are significant and useful at identification of customers values for farmers organic food product management and marketing communication in terms of product positioning.

    10. Factors influencing consumers’ choice of street-foods and fast-foods in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yazie, Biruk (author), Atinkut, Haimanot B. (author), Tingwu, Yan (author), Gebisa, Bekele (author), Qin, Shengze (author), Assefa, Kidane (author), Melese, Taye (author), Tadesse, Solomon (author), and Mirie, Tadie (author)
    Format:
    Research paper
    Publication Date:
    2018-11-30
    Published:
    Academic Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10169
    Journal Title:
    African Journal of Marketing Management
    Journal Title Details:
    10(4) : 28-39
    Notes:
    12 pages., ISSN 2141-2421, Via online journal., The overarching aim of this paper is to examine empirical findings on the arena of consumers’ behavior and attitude towards intake of street-foods (SFs) and fast foods (FFs) status as well as associated risks of consumption in China. Presently, consuming SFs and FFs have become a popular trend and is counted as the manifestation of modernity in most fast growing countries, for instance, China. The SFs and FFs are believed to be a panacea to the major socio-economic problems for countries having a large population. Over one-quarter of the century FFs and SFs become rapidly expanded in China through the quick service provision of already prepared foods with reasonable prices and source of employment for swarming open country and city inhabitants end to end to its supply. FFs and SFs are the most preferred by consumers because of safety issue, reasonable price, ready-made nature, easily accessible, portability, and so on. Concurrently, the nutritional and health concerns in China revealed that the government is very committed to quarantine and certifies FFs and SFs of food safety and public health, particularly after melamine was detected in milk in the year 2008. This later stimulated the Chinese regime to put into practice food safety law (FSL) in 2009 next to food hygiene law (FHL). FFs and SFs consumers in China are very conscious of food quality and give credit for safety than purchasing prices. Broadly speaking, most examined the papers indulged that FF and SF choice rely on ‘safety first’ by consumers in China. To sustain vendors stock and satisfy consumers’ demand for SF and FF, avoiding health risks, change in the existing perception and trust building is a priority issue.