Attitudes and preferences of Kosovar consumers towards quality and origin of meat

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wongprawmas, Rungsaran (author), Canavari, Maurizio (author), Imami, Drini (author), Gjonbalaj, Muje (author), and Gjokaj, Ekrem (author)
    Format:
    Journal article
    Publication Date:
    2018
    URL:
    https://ageconsearch.umn.edu/record/280977
    Published:
    Kosovo
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11659
    Journal Title:
    Studies in Agricultural Economics
    Journal Title Details:
    120(3) : 126-133
    Subject Term:
    attitudes, consumers, consumption, food, food safety, labeling, meat, trust, country of origin, Kosovo, food issues, food quality, and label content
    Notes:
    9 pages., Online via AgEconSearch., Researchers examined Kosovar consumers' characteristics, attitude and preferences towards meat. Results suggested that they perceived country of origin, especially domestic origin, as an indicator of quality and safety of meat. Research identified two consumer profiles: conservative and innovative food consumers.

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