1 - 7 of 7
Number of results to display per page
Search Results
2. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
3. Enabling learning in demonstration farms: a literature review
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ingram, Julie (author), Chiswell, Hannah (author), Mills, Jane (author), Debruyne, Lies (author), Cooreman, Hanne (author), Koutsourts, Alexandros (author), Pappa, Eleni (author), and Marchand, Fleur (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11341
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 2018 : 29-42
- Notes:
- 13th European Farming Systems Association (IFSA) Symposium, Greece., Provides a narrative review which identifies key functional characteristics that enable learning in demonstration farms.
4. Farmers' use of mobile phone for accessing agricultural information in Pakistan: a case of Punjab province
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khan, Nasir Abbas (author), Qijie, Gao (author), Ali, Shoukat (author), Shahbaz, Babar (author), and Shah, Ashfaq Ahmad (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11378
- Journal Title:
- Ciencia Rural
- Journal Title Details:
- 49 : 10, e20181016,
- Notes:
- 12 pages., Online via Directory of Open Access Journals (DOAJ). 12 pages., Authors focused on use of mobile phones in accessing agricultural information by farmers in the Punjab province. Major uses involved market information, plus other kinds of agricultural information. Major constraints involved farmers' limited aptitude for use of mobile phones and lack of awareness of information sources.
5. Media placement and promotion: what three years of data tell us
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.
6. Sources of technological knowledge and farm output: evidences from a large-scale farmers' survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Das, Bibhunandini (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10285
- Journal Title:
- Agricultural Economics Research Review
- Journal Title Details:
- 31(2) : 241-250
- Notes:
- Via journal online., Analysis revealed that both small and large farmers gained higher returns from their crops if they used both ICT and non-ICT sources of information.
7. Using ROI tools to drive strategic planning
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- James, Beverly (author / University of Florida)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09911
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint