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Using ROI tools to drive strategic planning

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
James, Beverly (main author / University of Florida)
Format:
Presentation
Publication Date:
2018-08
URL:
http://bit.ly/AMSConference (Google folder)
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
communication planning, communication units, decision making, economics of information, extension, extension communication, finance, financial management, media effectiveness, value of information, web sites, digital, educational communication, strategic planning, social media, Twitter, Facebook, Pinterest, return on investment, Google File, Linked In, search engine optimization
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint