Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C22956
Notes:
Prepared for Agri-Council of American Business Media. 17 pages., Summary and complete report of mail survey responses from 2,717 U.S. farmers and ranchers during November 2004 and February 2005. Results are weighted to represent all farmers and ranchers in the U.S. according to targets derived from the 2002 U.S. Census of Agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
Notes:
Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25910
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Women's Feature Service via Media South Asia. 3 pages., Describes the development and pioneering role of a rural magazine for which rural women handle all the reporting, writing, editing, layout, artwork, photography and circulation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22955
Notes:
Jim Evans Collection, 385 pages., "A behind-the-scenes story of Reiman Publications, a company that began in a basement, was built on 'wild ideas' and become a publishing empire that sold for $760 million."
Singh, Amit (author) and Food and Agriculture Organization of the United Nations, Rome, Italy.
Format:
Report
Publication Date:
2005-11
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26291
Notes:
6 pages., Case study of an information distribution service providing farmers and traders with access to market and technical information on crops and other commodities with which they deal in the form of a newspaper, magazines, short message service by mobile phone, and web services.
Rhoades, Emily B. (author) and Hurst, Ashley (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22247
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 11 pages.
Abbott, Eric A. (author) and Benton, Holly (author)
Format:
Paper
Publication Date:
2005-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22333
Notes:
Presented at the conference of ACE (Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences), San Antonio, Texas, June 1, 2005. 13 pages., Largest single collection of such publications ever assembled - 9,573 titles. Bibliographic database can be searched online by title, date, editor, state or subject matter topic. Describes the development of this collection by Donald Watson, long-time agricultural editor.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Farm Journal Media reports staffing for "U.S. Farm Report," weekly television program. Also, "a full-scale introduction of the Top Producer digital edition is planned in September."
Hirst, Martin (author) and Patching, Roger (author)
Format:
Book
Publication Date:
2005
Published:
International: Oxford University Press, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23673
Notes:
360 pages., Case Study 3, "Rural Press: the farmer's friend," documents influences of advertisers on the editorial content of farm periodicals published by the Rural Press in Australia.
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
Ford, D'Lyn (author) and College of Agriculture and Home Economics, New Mexico State University.
Format:
Article
Publication Date:
2005
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26031
Notes:
Sam Steel Society. 2 pages., Features Ralph Reynolds, long-time editor of the Furrow Magazine (Deere and Company) and alumnus of New Mexico State University.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23034
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 1 page., IFAJ President Markey welcomes delegates to the 2005 Congress and describes current efforts to serve members through emphasis on professional development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23032
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 5 pages., Describes concentration taking place in agricultural publishing in Switzerland, along with opening of agricultural trade and prospects of limited state subsidies to agriculture. Predicts that the number of agricultural publications will fall.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23325
Notes:
17p., This report for an Agricultural Communications 110 class project at the University of Illinois examines the development of agricultural journalism and communications, with special emphasis on the author's field of interest -- agricultural public relations. It also tracks the development of the author's career interest in agricultural communications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23035
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 3 pages., Member of the Government of the Canton of Berne describes the importance and development of agriculture in that region. Explains that agricultural journalists play an immensely important role in providing education and information to highlight relationships and convey the message.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23589
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 27 pages., Research determined the majority of farmers are not using the Iowa State Agriculture Extension website. They reportedly rely on, trust, and spend most of their free time reading farm publications, watching television shows and listening to radio programs about farming, talking to other farmers, and attending seminars or training sessions.
