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The utility of Iowa State University's agricultural extension online resources to Iowa farmers: a uses and gratifications perspective

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Clausse, K. (main author)
Format:
Conference paper
Publication Date:
2005-08
URL:
http://list.msu.edu/cgi-bin/wa?A2=ind0602a&L=aejmc&T=0&F=&S=&P=4385
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148
Subject Term:
extension communication, extension information, extension programs, extension services, farm journals, farmers, information needs, Internet, media effectiveness, media use, online services, radio, rural broadcasts, television, web sites
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 27 pages., Research determined the majority of farmers are not using the Iowa State Agriculture Extension website. They reportedly rely on, trust, and spend most of their free time reading farm publications, watching television shows and listening to radio programs about farming, talking to other farmers, and attending seminars or training sessions.