The utility of Iowa State University's agricultural extension online resources to Iowa farmers: a uses and gratifications perspective

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clausse, K. (author)
    Format:
    Conference paper
    Publication Date:
    2005-08
    URL:
    http://list.msu.edu/cgi-bin/wa?A2=ind0602a&L=aejmc&T=0&F=&S=&P=4385
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23589
    Subject Term:
    extension communication, extension information, extension programs, extension services, farm journals, farmers, information needs, Internet, media effectiveness, media use, online services, radio, rural broadcasts, television, and web sites
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 27 pages., Research determined the majority of farmers are not using the Iowa State Agriculture Extension website. They reportedly rely on, trust, and spend most of their free time reading farm publications, watching television shows and listening to radio programs about farming, talking to other farmers, and attending seminars or training sessions.

    Tools