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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Robb, Brad (author)
Format:
Journal article
Publication Date:
2007-02-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26952
Journal Title:
Southeast Farm Press
Journal Title Details:
34 : 70 (Supplement)
Notes:
Describes a mobile marketing event called "Cotton's Dirty Laundry Tour" sponsored by Cotton Inc.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Devine, Jenny Barker (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05852
Journal Title:
Agricultural History
Journal Title Details:
83(4) : 477-502
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author)
Format:
Journal article
Publication Date:
2001-07-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18372
Journal Title:
Advertising Age
Journal Title Details:
72(27) : 26
Notes:
Reports on a U.S. Supreme Court decision involving the Mushroom Council. "Agricultural marketing campaigns totaling $600 million or more are at the center of a US Supreme Court decision last week that found farmers and growers cannot be forced to pay into programs that are solely advertising-based."
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
Journal Title:
Chicago Booth Magazine
Journal Title Details:
36(3) : 13
Notes:
Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Allen, Gray (author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30615
Journal Title:
Agri Marketing
Journal Title Details:
48(8) : 43-44
Notes:
Posted at http://www.agrimarketing.com
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Nickle, Ashley (author)
Format:
Journal article
Publication Date:
2020-10-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11941
Journal Title:
Packer
Notes:
Online from publication. 6 pages., Introduces honored produce retailer, including a summary of his strategies in promoting the sale of produce.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2020-10-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11948
Journal Title:
Packer
Notes:
Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Steede, Garrett M. (author), Fischer, Laura (author), Meyer, Diane C. (author), and Meyers, Courtney (author)
Format:
Journal article
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09217
Journal Title:
Journal of Applied Communications
Journal Title Details:
102(1) Article 2
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(2) : 10-27
Notes:
Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Richards, Timothy J. (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22414
Journal Title:
Agribusiness
Journal Title Details:
16(2) : 179-196