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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kiesel, Kristin (author)
Format:
Journal article
Publication Date:
2012-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00080
Journal Title:
Journal of Agricultural and Resource Economics
Journal Title Details:
37(1) : 24-34
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Herrington, J. Duncan (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
Journal Title:
Journal of Promotion Management
Journal Title Details:
11(1) : 71-81
Notes:
12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Arnade, Carlos (author), Calvin, Linda (author), and Kuchler, Fred (author)
Format:
Journal article
Publication Date:
2010-03
Published:
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03054
Journal Title:
Amber Waves
Journal Title Details:
8(1) : 34-40
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Dillaway, Robin (author), Messer, Kent D. (author), Bernard, John C. (author), and Kaiser, Harry M. (author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09451
Journal Title:
Applied Economic Perspectives and Policy
Journal Title Details:
33(3) : 363-383
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Piggott, N.E. (author) and Marsh, T.L. (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22282
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
86(1) : 154-174
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chipman, Kristi (author) and Litchfield, Ruth (author)
Format:
Journal article
Publication Date:
2012-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06112
Journal Title:
Journal of Extension
Journal Title Details:
50(3) : 3FEA5
Notes:
15 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Williams, Gary W. (author) and Capps, Oral, Jr. (author)
Format:
Journal article
Publication Date:
2020
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11389
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
32(1) : 13-29
Notes:
17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Karstens, Birte (author) and Belz, Frank-Martin (author)
Format:
Journal article
Publication Date:
2005
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36483
Journal Title:
International Journal of Advertising
Journal Title Details:
25(2) : 189-211
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teisl, Mario F. (author), Bockstael, Nancy E. (author), and Levy, Alan (author)
Format:
Journal article
Publication Date:
2001-02
Published:
USA: American Agricultural Economics Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18701
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
83 (1): 133-149
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kuchler, Fred (author), Crutchfield, Stephen (author), and Variyam, J.N. (author)
Format:
Journal article
Publication Date:
2001-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25027
Journal Title:
Journal of Consumer Policy
Journal Title Details:
24(2) : 185 (23 pages)