5 pages., Via online magazine., Winner of the 2017 Borlaug cast communication award, Jayson Lusk, shares the three challenges he sees in effectively communicating with the general public as well as some potential solutions.
Wandersee, Cassie (author) and Baker, Lauri (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10018
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
International: Institute for Agriculture and Trade Policy, Minneapolis, Minnesota
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10565
Notes:
4 pages., via website, The Institute for Agriculture and Trade Policy., As Congress and the public debate the pros and cons of the United States-Mexico-Canada
Agreement (USMCA), or New NAFTA, behind the scenes and in the shadows transnational
corporations are doubling down on their plans to weaken and eliminate public protections
through a related entity, the secretive Regulatory Cooperation Council (RCC). This littleknown council has the mission of promoting trade by “reducing, eliminating or preventing
unnecessary regulatory differences” between Canada and the United States. Since the RCC’s
inception, agribusiness—including factory-farmed livestock producers, the feed industry, and
chemical and pesticide manufacturers and linked transportation businesses—has had a seat at
the regulatory cooperation table. Their focus, without exception, has been advocating the
scaling back and even elimination of important safety protections in both countries. In the U.S.,
recommendations made by the RCC feed directly into regulations enacted (or eliminated) by
the Department of Agriculture, Food and Drug Administration and Environmental Protection
Agency, among others
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08803
Notes:
Pages 41-57 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
Burke, Brian J (author), Welch-Devine, Meredith (author), Gustafson, Seth (author), Heynen, Nik (author), Rice, Jennifer L. (author), Gragson, Ted L. (author), Evans, Sakura R. (author), and Nelson, Donald R. (author)
Format:
Journal article
Publication Date:
2016-04-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06929
Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.
690 German survey recipients were given one of four different fictitious "newspaper articles" describing negative effects of meat consumption - either in terms of adverse effects on human health, on climate change, on animal welfare or on personal image. Findings showed that animal welfare and health arguments had the strongest effects at reducing meat consumption in both men and women.
10 pages, By-products like sawdust and straw are applied in compost bedded-pack barns (CBP) for cattle. These materials, which are gradually mixed with excreta and undergo a composting process, serve as a lying bed for the cattle. This study aims to assess the perception of consumers and farmers regarding the use of CBP during the grazing season of cattle for raising other animals or for growing food crops. This was examined by combining surveys with consumers from eight European countries and cattle farmers, focus groups with consumers, and in-depth interviews with individual farmers who implemented alternative uses of compost. The results showed that farmers preferred the compost bedded-pack system to the cubicle system in terms of sustainability and market aspects, although the cost of the bedding material required for CBP was seen as a significant negative aspect. Around half of all consumers indicated that the compost can be used for non-edible products and 26% indicated the compost can be used for raising other animals. Furthermore, 5% of consumers felt that compost should not be used for any other purpose. There were statistically significant differences between countries; therefore, regional specificities should be taken into account when marketing products from compost in CBP barns.
Cullen-Knox, Coco (author), Eccleston, Richard (author), Haward, Marcus (author), Lester, Elizabeth (author), Vince, Joanna (author), and Centre for Marine Socioecology, School of Social Sciences, University of Tasmania, Hobart, TAS, Australia
Institute for the Study of Social Change, University of Tasmania, Hobart, TAS, Australia
Institute for Marine and Antarctic Studies, University of Tasmania, Hobart, TAS, Australia
School of Social Sciences, University of Tasmania, Hobart, TAS, Australia
School of Social Sciences, University of Tasmania, Launceston, TAS, Australia
Format:
Journal article
Publication Date:
2017
Published:
Australia: John Wiley and Sons Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08105
Lindsey, Angela B. (author) and Irani, Tracy A. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08129
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 26 pages.
11 pages., Online from publisher via JSTOR digital archive., Authors identified how fears about Asian immigration are often expressed in a distaste for foreign food in the Australian media and official discourse. They also examined how newspaper and television coverage of food poisoning in restaurants and food courts suggests a link between ethnicity and contamination.
Amelung, Dorothee (author), Fischer, Helen (author), Kruse, Lenelis (author), Sauerborn, Rainer (author), and Department of Psychology, Heidelberg University, Heidelberg, Germany
Climate Change and Health Working Group, Institue of Public Health, Heidelberg University, Heidelberg, Germany
Claremont Graduate University, USA
Format:
Journal article
Publication Date:
2016-08-31
Published:
Switzerland: Frontiers Media
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08300
Online via keyword search of UI Library eCatalog and Elsevier.com. Open access., Author offers "practical advice for developing, delivering and evaluating effective science communication initiatives, based on over a decade of experience as being a professional science communicator."
USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11707
Notes:
2 pages., Online from publisher., Examines a period of meat shortages in stores - and headlines about pork and poultry farmers having to euthanize entire barns of animals. "Helping consumers understand the supply chain disruption and impacts may seem daunting, but the key is to keep it simple and engage on the shared values of safe food and a commitment to the highest standards of animal care."
Personal interviews with 336 small-acreage sugarcane growers indicated that less than half had any knowledge of the public extension services available. Growers who were aware of extension services and sought information from extension achieved substantially higher average yields than growers who did not. Authors recommended that the Pakistan government review current extension services and consider strengthening them.
MEINARD, YVES (author), QUÉTIER, FABIEN (author), and Gereco, Espace Saint-Germain Bâtiment le Saxo, 30 avenue du Général Leclerc
Institut für Evolutionsbiologie und Umweltwissenschaften, Universität Zürich
Laboratoire d'Ecologie Alpine, UMR 5553 du CNRS, Université Joseph Fourier, BP 53, 38041 Grenoble Cedex 09
Biotope, 22 Boulevard du Maréchal Foch, BP 58
Format:
Journal article
Language:
English with Spanish / English abstract
Publication Date:
2014-06
Published:
USA: Wiley-Blackwell
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08304
Via online. 28 pages., Involves Facebook responses of local chapters of the National FFA Organization involving a 2017 wildfire devastation in Texas, Oklahoma, and Kansas. Author's analysis of 23 public posts led to an observation that the FFA chapter posts contained embedded traditional rural literacies and insular narrative. Observed failure to capitalize on Facebook's potential as an advocacy tool to inform and engage large public audiences.
USA: Department of Agricultural Sciences Education and Communication, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10800
Notes:
138 pages., Thesis also is available online from Purdue University by open access, using the URL below., Thesis submitted in partial fulfillment of the Master of Science degree at Purdue University.
Contributed by author to the Agricultural Communications Documentation Center and University Library, University of Illinois., Purpose was to explain and predict Indiana residents' level of interest in engaging with Purdue University based on level of concern for social and community issues, level of anomie, past interactions with Purdue, and perceptions of Purdue. Findings confirmed that Extension's programmatic areas are addressing perceived needs in the state and that individuals are interested in these programmatic issues. "Land-grant universities can continue to rise to the challenge and deliver state-of-the-art education, research, and resources for all people, as long as they listen to the public and address critical social, community and stakeholder issues."
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
