Subject Term: evaluation and media selection / Within Last x Years: within 10 Years

Start Over Subject Term evaluation Subject Term media selection Within Last x Years within 10 Years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamm, Kevan W. (author), Rumble, Joy N. (author), Carter, Hannah S. (author), and Lamm, Alexa J. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11039
Journal Title:: Journal of Agricultural Education
Journal Title Details:: 57(1) 91-105
Notes:: Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 25
Notes:: Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
Journal Title:: Journal of Nutrition Education and Behavior
Journal Title Details:: 52(1) : 87-95
Notes:: 9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: King, Julia (author), Young, Jeff (author), Unterweger, Brittany (author), Fleck, Laurie (author), Henderson, Kerry (author), Ries, Rhonda (author), and Walter, Jeff (author)
Format:: Journal article
Publication Date:: 2019-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10585
Journal Title:: Agri Marketing
Journal Title Details:: 57(4) : 22-28
Notes:: via library catalog., Reports from eight agri-marketing communications agencies on what's new and vital in their profession.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moravek, Timothy (author), Nelson, Brigid (author), Anderson, Angela (author), and Reid, David (author)
Format:: Journal article
Publication Date:: 2017
Published:: Australia: Australasia-Pacific Extension Network (APEN)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11208
Journal Title:: Rural Extension and Innovation Systems Journal
Journal Title Details:: 13(2) : 70-75
Notes:: Addressed the effectiveness of extension delivery methods used by the Department of Agriculture and Fisheries beef extension team in enabling change in producer practice. Findings were based on a survey of randomly selected producers who had engaged with the project from 2011 to 2015. "This analysis has shown the value in conducting a robust evaluation program both for demonstrating practice change and informing future extension programs."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jacob, Clara (author)
Format:: Commentary
Publication Date:: 2014-08-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02913
Notes:: Paulsen Marketing, Sioux Falls, South Dakota. 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dahl, Delbert T. (author / Office of Agricultural Communications, University of Illinois at Urbana-Champaign)
Format:: Conference paper
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08454
Notes:: Urbana, IL : University of Illinois, 1983. 13-21. (horticulture series no. 43)

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