Fiore, M. (author), Conto, F. (author), Conte, A. (author), and Pellegrini, G. (author)
Format:
Paper
Publication Date:
2015-06
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06291
Notes:
Accessed August 6, 2015., Paper presented at the AIEAA (Associazione Italiana di Economia Agraria e Applicata) conference, Ancona, Italy, June 11.12, 2015. 14 pages.
Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11726
Notes:
Online from AgWeb.com via AgriMarketing Weekly. 2 pages., Discontinued advertising campaign based on inaccurate information about using lemongrass in cows' diets to reduce methane emissions by "up to 33%."
Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.
