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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02923
Journal Title:
Agri Marketing
Journal Title Details:
52(5) : 20-21
Notes:
Case report about the "Best of Show" advertising campaign in the NAMA recognition program.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2019-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
Journal Title:
Agri Marketing
Journal Title Details:
57(5) : 22-23
Notes:
Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
McCorkle, Kenneth C. (author)
Format:
Case study
Publication Date:
2017-09
Published:
USA: Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09404
Notes:
No part of this publication may be reproduced or transmitted in any form without written permission from Purdue University and McDonald's Corporation., 27 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bernick, Karen (author)
Format:
Presentation
Publication Date:
2017-04-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
Notes:
Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lee, Nancy R. (author) and Kotler, Philip (author)
Format:
Book
Publication Date:
2016
Published:
International: Sage, Los Angeles, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:
Fifth Edition. 567 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Toplak, Cirila (author)
Format:
Book chapter
Publication Date:
2017
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10203
Notes:
Pages 52-77 in Oliver Vodeb (ed), Food democracy: critical lessons in food communication, design and art. Intellect: Bristol, UK. 553 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Clayton, Jennifer (author)
Format:
News article
Publication Date:
unknown
Published:
UK: BBC News ,London, England
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20109
Notes:
2 pages