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    2. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(2) : 37-52

    5. Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experiments

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rihn, Alicia (author), Khachatryan, Hayk (author), Campbell, Benjamin (author), Hall, Charles (author), and Behe, Bridget (author)
    Format:
    Journal article
    Publication Date:
    2016-08-18
    Published:
    USA: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08316
    Journal Title:
    Agricultural Economics
    Journal Title Details:
    47 (6): 599-608

    8. Engaging customers through #RealPigFarming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Pork Board (author) and Lessing-Flynn (author)
    Format:
    Online document
    Publication Date:
    2015
    Published:
    United States: Public Relations Society of America
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10300
    Notes:
    3 pages., Via Silver Anvil Awards., Consumers have questions about how pigs are raised, and no one knows the answers better than pork producers themselves. Activist groups against pig farming have become increasingly active on social media, where the voices of pork producers were relatively silent. As the connection between pork producers and the food industry, the National Pork Board recognized the potential damage this could cause to the pork industry’s reputation. The #RealPigFarming campaign was born out of a need to engage producers in sharing stories from their farms, and contributing to online conversation about pork production. The results surpassed original goals by 2,730 percent.

    10. Factors influencing consumers' attitudes toward organic agricultural products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ranjbarshamsi, Hamide (author), Najafabadi, Maryam Omidi (author), and Hosseini, S.J.F. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Iran
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08720
    Journal Title:
    Journal of Agricultural and Food Information
    Journal Title Details:
    17(2-3) : 110-119