20 pages., via online journal., In a crisis situation, communication is an important asset for safeguarding the reputation of an organization. The communication strategy that is used in a crisis influences the way people perceive the crisis. While extensive research is conducted and clear communication guidelines about crisis communication are provided, current research tends to focus on a single actor in a crisis within a homogeneous stakeholder group. In this article, we analyze whether and how different groups of stakeholders frame a crisis and the extent to which they attribute responsibility for the crisis to actors. The case concerns the use of an illegal lice detergent (fipronil) in eggs in the Netherlands in the summer of 2017. Based on the analysis of Twitter data related to the case using multiple methods (network analysis, a longitudinal analysis and the annotation of a sample of tweets), this study shows that a seemingly simple case in a single sub-arena has different subgroups that use different frames and attribute different responsibilities to different stakeholders. This result implies that a reconsideration of communication strategies during and after a crisis is needed.
15 pages, his article examines the role that civic agriculture in Georgia (US) plays in shaping attitudes, strategies, and relationships that foster both sustainability and adaptation to a changing climate. Civic agriculture is a social movement that attracts a specific type of "activist" farmer, who is linked to a strong social network that includes other farmers and consumers. Positioning farmers' practices within a social movement broadens the understanding of adaptive capacity beyond how farmers adapt to understand why they do so. By drawing upon qualitative and quantitative data and by focusing on the cosmological, organizational, and technical dimensions of the social movement, the study illuminates how social values and networks shape production and marketing strategies that enable farmers to share resources and risks. We propose a conceptual framework for understanding how technical and social strategies aimed to address the sustainability goals of the movement also increase adaptive capacity at multiple timescales. In conclusion, we outline directions for future research, including the need for longitudinal studies that focus on consumer motivation and willingness to pay, the effects of scale on consumer loyalty and producer cooperation, and the role of a social movement in climate change adaptation. Finally, we stress that farmers' ability to thrive in uncertain climate futures calls for transformative approaches to sustainable agriculture that support the development of strong social networks.
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
