This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.
Shepherd, Emily (author) and Seale, Clive (author)
Format:
Book chapter
Publication Date:
2014
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06203
Notes:
Pages 91-106 in Karin Eli and Stanley Ulijaszek (eds.), Obesity, eating disorders and the media. Ashgate Publishing Limited, Surrey, England. 173 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06201
Notes:
Pages 59-70 in Karin Eli and Stanley Ulijaszek (eds.), Obesity, eating disorders and the media. Ashgate Publishing Limited, Surrey, England. 173 pages.
Shan, Liran Christine (author), Panagiotopoulos, Panagiotis (author), Regan, Aine (author), De Brun, Aoife (author), Barnett, Julie (author), Wall, Patrick (author), and McConnon, Aine (author)
Format:
Journal article
Publication Date:
2015
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11599
5 pages., Online via UI e-subscription, Researchers examined the use and impact of social media on two-way communication between consumers and public organizations in the food safety and nutrition area. Findings indicated that social media penetrated and brought new opportunities to interactions between food organizations and the public.
Stewart-Knox, B.J. (author), Markovina, J. (author), Rankin, A. (author), Bunting, B.P. (author), Kuznesof, S. (author), Fischer, A.R.H. (author), Van der Lans, L.A. (author), Poinhos, R. (author), de Almeida, M.D.V. (author), Panzone, L. (author), Gibney, M. (author), and Frewer, L.J. (author)
Format:
Journal article
Publication Date:
2016
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11461
11 pages., Via UI online subscription, Researchers examined the degree to which factors which determine uptake of personalised nutrition vary between EU countries to better target policies to encourage uptake, and optimise the health benefits of personalised nutrition technology.
