Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08802
Notes:
Pages 29-40 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
D'Souza, Clare (author), Taghian, Mehdi (author), and Associate Professor Department of Entrepreneurship, Innovation and Marketing, Plenty Road, La Trobe University, Bundoora 3083, Australia
Senior Lecturer Department of Marketing, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia
Format:
Journal article
Publication Date:
2017-03-12
Published:
USA: John Wiley & Sons Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08048
25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08170
Notes:
Center for Food Integrity, Gladstone, Missouri. 2 pages., Discusses a new research approach in identifying and understanding consumer segments in relation to food. Provides link to a new CFI research study.
Shikuku, Kelvin M. (author), Winowiecki, Leigh (author), Twyman, Jennifer (author), Eitzinger, Anton (author), Perez, Juan G. (author), Mwongera, Caroline (author), and Läderach, Peter (author)
Format:
Journal article
Publication Date:
2017-03-08
Published:
Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08757