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2. Setting the agenda: exploring Florida residents' perceptions of water quality and quantity issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Leal, Arthur (author), Rumble, Joy N. (author), and Lamm, Alexa J. (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06432
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(3) : 53-67
3. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author) and Rumble, Joy N. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(2) : 28-42
4. Opening the doors to agriculture: the effect of transparent communication on attitude
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author) and Irani, Tracy (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07425
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(2) : 57-72
5. Reaching millennials: implications for advertisers of competitive sporting events that use animals
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07426
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(2) : 73-85
6. Student expectations and reflections of a study away course experience to Washington, D.C
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Arnold, Shannon (author), and M (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07427
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(2) : 86-99
7. Teaching convergence in 21st Century undergraduate agricultural communication: a pilot study of backpack multimedia kits in a blended, project-based learning course
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loizzo, Jamie (author), Borron, Abigail (author), Gee, Amanda (author), and Ertmer, Peggy A. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07428
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(2) : 100-118
8. The role of dissonance and schema: an exploration of Florida public perception after the DWH oil spill
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gorham, Laura M. (author), Rumble, Joy N. (author), Pounds, Kacie L. (author), Lindsey, Angie B. (author), and Irani, Tracy (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07429
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(2) : 119-133
- Notes:
- Examines consumer decision making about eating Gulf seafood after the Deepwater Horizon (DWH) oil spill in 2010.
9. The power of words: exploring consumers' perceptions of words commonly associated with agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Holt, Jessica (author), and Irani, Tracy (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08310
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 98 (2): 23-36
10. Exploring perspectives of students studying communication toward media access and use: a Q methodological study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Riggs, Angel (author), Montgomery, Diane (author), and Blackwell, Cindy (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08659
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(1) : 69-84
11. Communicating about undocumented immigration issues: Is your target audience bilingual?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Lamm, Alexa J. (author), and Rumble, Joy N. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08980
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(2) : 46-58
12. What's in a name? The influence of persuasive communication on Florida consumers' attitude toward genetically modified food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author) and Rumble, Joy N. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08982
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(2) : 72-85
13. Public knowledge and trust of agricultural and natural resources organizations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Settle, Quisto (author), Rumble, Joy N. (author), McCarty, Keelee (author), and Ruth, Taylor K. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08983
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(2) : 86-98
14. Eating animals: the influence of food-based narratives
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Spolarich, Gillian (author), Ruth-McSwain, Amanda (author), and Lundy, Lisa K. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09219
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(1) Article 4
- Notes:
- College student reactions to a book of that title.
15. Safely through the gate: Exploring media coverage and journalists decisions on the flow of farm safety stories
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Swenson, Rebecca (author), Roiger, Brandon (author), and Murillo, Alexis (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09958
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(2)
- Notes:
- 13 pages.
16. Where I come from: exploring regional differences in California consumers’ attitudes and beliefs about fluid milk
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Annie R. (author), Wickstrom, Ashlan E. (author), Buck, Emily B. (author), and Association for Communication Excellence
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10133
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 14 pages., Via online journal., Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. Based on the findings of the study, differences in personal networks and exposure to certain messaging in varying regions might perpetuate a more positive, confident, and informed view of organic or conventional milk products in some areas more so than others. The researchers recommend using the results of the study to tailor messages to the specific information needs of consumers in urban, suburban, and rural regions of [State].
17. A farm newspaper capitulates to advertiser pressure: determinants of readers’ attitudes toward the firing of an editorial cartoonist
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rodriguez, Lulu (author), Kulpavaropas, Supathida (author), and University of Illinois at Urbana-Champaign
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10153
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal article, On April 2016, the weekly Farm News cut its ties with veteran freelancer Rick Friday who drew a cartoon that called attention to how much the CEOs of large agricultural corporations are paid. This study examines the determinants of people’s attitudes toward Mr. Friday’s firing. Using data gathered from a national online survey of newspaper readers, this study traced the antecedents of these attitudes. While the incident drew strong negative reactions, we found that public attitudes were strongly mediated by readers’ attitudes toward Big Ag advertisers. That is, those who saw Big Ag in a positive light were more inclined to report less negative attitudes toward the firing. Another factor that influenced public reaction is the way people perceived the relationship between the farm press and their large corporate advertising sponsors. These findings indicated audience awareness of the synergy between content making and profit making in the farm news business, and that readers saw the relationship between big advertisers and the press as not necessarily adversarial. Those in agricultural states tended to see the editorial cartoon and the firing incident as more relevant to their lives than their counterparts in non-agricultural areas. However, the perceived relevance of the editorial cartoon and the firing incident had no bearing on people’s attitudes toward the incident. Implications of the findings on fostering a healthy relationship between farm newspapers, their readers, and the agribusinesses that advertise in them are discussed.
18. Analyzing media coverage of agricultural health and safety issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lundy, Lisa K. (author), Rogers-Randolph, Tiffany M. (author), Lindsey, Angela B. (author), Hurdle, Clay (author), Ryan, Heather (author), Telg, Ricky W. (author), Irani, Tracy (author), and University of Florida
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10155
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 16 pages, via online journal article, Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals’ opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.
19. Perceptions of trust: Communicating climate change to cattle producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Telg, Ricky W. (author), Lundy, Lisa (author), Wandersee, Cassie (author), Mukhtar, Saqib (author), Smith, David (author), Stokes, Phillip (author), and University of Florida Kansas State University Texas A&M University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10163
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(3)
- Notes:
- 14 pages; Article 5, via online journal article, The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA) grant, took place in October 2016 in Denver, Colorado, for Extension and Natural Resources Conservation Service (NRCS) representatives in the Southwest and Mountain West who work extensively with cattle producers. The purpose of this study was to identify how Extension agents and NRCS personnel in this workshop viewed the issue of “trust,” as it relates to communicating the topic of climate change to cattle producers. Three focus groups, comprised of 29 attendees of the workshop, were conducted simultaneously at the end of the conference. Specific themes about trust included the politically charged nature of climate change, climate change data manipulation, negativity of media surrounding climate change, weathercasters getting predictions wrong, agriculture getting a “black eye” with the public, and participants’ relationships with cattle producers. Findings indicate varying levels of distrust, related to sources of information and influence on the topic of climate change, greatly impact how and whether Extension Service and NRCS employees actually talk “climate change” to cattle producers. Based on the study’s findings, it is recommended that for Extension and NRCS employees to talk about controversial issues, like climate change, it is important to create relationships with clients. In addition, communication and education professionals working with cattle producers should avoid politicizing the topic of climate change if they want climate-related programs to be accepted.
20. Message framing and climate change communication: a meta-analytical review?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Li, Nan (author), Su, Leona Yi-Fan (author), and Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10165
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(3)
- Notes:
- 16 pages, via online journal article, This meta-analytic study reviewed experimental studies that examined the effects of message framing on public engagement with climate change. We included 10 studies that used self-reported measures of climate-related attitudes and behaviors, with 26 comparison pairs. The results suggested that message framing generally has a positive effect on individuals’ engagement with climate change and its two sub-categories – behavioral intentions and support for climate policy. More specifically, we found message frames that emphasize the environmental, economic, and moral dimensions of climate change have a small-to-medium size impact on individuals’ engagement with climate change. In contrast, message frames around public health implications or geographical identity barely influence individuals’ engagement with this issue. We discussed the implications on strategic communications of climate change.
21. Gender and GMOs: Understanding Floridians attitudes toward GMOs through the lens of Social Judgment Theory
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Lundy, Lisa K. (author), Martin, Brittany (author), Anderson, Sandra (author), and University of Florida
- Format:
- Journal article
- Publication Date:
- 2018-02-13
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10168
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 14 pages, via online journal, Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.
22. The effects of online video on consumers’ attitudes toward local food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Rumble, Joy N. (author), Telg, Ricky (author), Lamm, Alexa (author), and University of Florida Iowa State University
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10171
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
23. Fairgoers’ attitudes toward youth livestock exhibits at the California State Fair
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson-McCoon, Krista (author), Cartmell, Dwayne (author), and Terry, Robert Jr. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10233
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(3)
- Notes:
- 13 pages., Via online journal., Developing public and policy maker understanding of agriculture and natural resources is a national research priority of the American Association for Agricultural Education. Because of cultural and geographic distancing from agriculture, consumers' ability to obtain firsthand knowledge of agriculture may be limited to a handful of experiences including local, county, and state fairs. As such, agriculturalists' opportunities to communicate with the public about production agriculture may be limited to these experiences. Youth livestock exhibitors fill a gap in the agricultural education system. While a body of research exists about agricultural literacy among youth and adult groups, few studies exist concerning the impact of youth livestock show exhibits upon fairgoers. This study employed a survey research method using semantic differential scales with a then-now approach. Fairgoers, who had been through the youth livestock exhibits at the California State Fair, were asked about their attitudes toward the exhibits. Findings led to the conclusion viewing livestock exhibits and interacting with youth exhibitors resulted in fairgoers having more positive attitudes toward animal agriculture. Interaction between fairgoers and livestock exhibits should be encouraged and exhibitors should be prepared to view interactions with fairgoers as opportunities to educate about agriculture.
24. Consumers' Evaluations of Genetically Modified Food Messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.
25. Informal Science Engagement via Extension Exhibits: A Pilot Evaluation of Adult State Fairgoers’ Experiences, Attitudes, and Learning at Raising Nebraska
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loizzo, Jamie (author), Conner, Nathan (author), Cannon, Karen J. (author), Janning, Elizabeth (author), and Rollins, Jeffrey (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10243
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 19 pages, via online journal, Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension museum-quality exhibit at the Nebraska State Fair in 2016. The exhibit included content such as farmers’ and ranchers’ stories, food security, soil quality, and water flow via natural landscapes and irrigation. Survey results included fairgoers’ demographics and backgrounds, as well as insights into favorite exhibit features, attitudes toward agricultural and environmental issues, and exhibit experience and attitude differences between visitors with agricultural backgrounds versus non-agricultural backgrounds. Results showed respondents were predominantly Caucasian with ties to agriculture, preferred physical and electronic engagement pieces of the exhibit compared to static text panels, and expressed slight changes in attitudes about agriculture with larger shifts in attitudes about the role of science in agriculture. Recommendations include systematically developing Extension informal learning efforts and exhibits such as the one in this study by conducting needs assessments and evaluations, as well as expanding exhibit locations, access, and topics to reach more diverse demographics.
26. Exploring the uses and gratifications of agricultural blog readers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Gracey, Kate (author), Irlbeck, Erica (author), and Akers, Cindy (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10299
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(4) : 1-13
- Notes:
- 13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.
27. ACE and research: The difference between "mere press agent" and strategic partner
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- North, Elizabeth (author) and Mississippi State University Association for Communication Excellence
- Format:
- Commentary
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10427
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 4 pages., Via online journal., ACE President Elizabeth Gregory North comments on JAC as evidence of the strong research tradition that is alive and well in ACE.
28. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.
29. Interactive infographics' effect on elaboration in agricultural communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Burnet, Erin (author), Holt, Jessica (author), Borron, Abigail (author), and Wojdynski, Bartosz (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10815
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(3)
- Notes:
- 14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.
30. Consumers' evaluation of animal welfare labels on poultry products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1) Article 1
- Notes:
- Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
31. Hemp There it Is: Examining Consumers’ Attitudes Toward the Revitalization of Hemp as an Agricultural Commodity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rampold, Shelli D. (author), Brym, Zachary (author), Kandzer, Michaela (author), and Baker, Laurie (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12423
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105 Issue 4
- Notes:
- 20 pages., This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived personal relevance of legalized hemp cultivation and production. A strong association between hemp and marijuana was also observed in both the quantitative and qualitative findings, and respondents indicated some confusion regarding the mind-altering properties of marijuana compared to hemp. As such, a key recommendation is that early communication messages and strategies be tailored toward educating the public on differences in the uses and psychoactive properties of hemp and marijuana. Future research is needed to identify other key messages needed to enhance public understanding of hemp, as well as the best methods of delivering such. Future research should be conducted with other hemp stakeholders, including policymakers, hemp license-holders, and other farmers and industry members to reconcile potential differences in key stakeholder perceptions and enhance the future viability of the industrial hemp market.