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2. Consumer interest in environmental impact, safety, health and animal welfare aspects of modern pig production: Results of a cross-national choice experiment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grunert, K.G. (author), Sonntag, W.I. (author), Glanz-Chanos, V. (author), and Forum, S. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-03
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10150
- Journal Title:
- Meat Science
- Journal Title Details:
- 137 : 123-129
- Notes:
- 7 pages., Via online journal., Are consumers interested in aspects of pig production and do they take these into account in their buyingdecisions when such information is available? Samples of consumers in Germany and Poland selected the two–for them–most important out of a list of ten production characteristics, relating to animal welfare, health and safety, and environmental issues. In a subsequent choice experiment, the relative weight these characteristics had in consumers' choices was estimated. Relative importance of production characteristics varied between consumer segments, with the production interested segment being bigger in Germany than in Poland. With of one animal welfare related criterion in Germany, those production characteristics that consumers perceive as most important relate to health and safety aspects rather than to animal welfare and environmental impact.
3. Improving Biosecurity through Instructional Crisis Communication: Lessons Learned from the PEDv Outbreak
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sellnow, Timothy L. (author), Parker, Jason S. (author), Sellnow, Deanna D. (author), Littlefield, Robert (author), Helsel, Emily M. (author), Getchell, Morgan C. (author), Smith, Julia M. (author), Merrill, Scott C. (author), and University of Central Florida The Ohio State University Morehead State University University of Vermont
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10178
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 17 pages., Via online journal article., Crises, by their nature, demand effectively designed and quickly delivered instructional messages that compel stakeholders to take appropriate actions to protect themselves and their assets. The challenges of crisis communication are intensified in crises involving unanticipated and relatively unknown disease outbreaks with the potential to spread exponentially. This study assesses the communication challenges and opportunities in such volatile crises through an analysis of the Porcine Epidemic Diarrhea virus (PEDv) outbreak that severely threatened the United States pork industry in 2013 and 2014. Interviews were conducted with 13 individuals directly involved in developing and distributing risk and crisis biosecurity messages during the PEDv outbreak. Participants were selected based on affiliation with the National Pork Board, American Association of Swine Veterinarians, university extension, or their swine industry expertise. Four generalizable implications emerged: 1) the advantage of maintaining flexibility in crisis communication planning; 2) the value of audience analysis and message adaptation; 3) the importance of understanding not only what to do, but also why the recommended actions are essential; and 4) the utility of risk/crisis communication and education both prior to and during a crisis event.
4. Mexican consumers' perceptions and attitudes towards farm animal welfare and willingness to pay for welfare friendly meat products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miranda-de la Lama, G.C. (author), Estévez-Moreno, L.X. (author), Sepúlveda, W.S. (author), Estrada-Chavero, M.C. (author), Rayas-Amor, A.A. (author), Villarroel, M. (author), and María, G.A. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-03
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10180
- Journal Title:
- Meat Science
- Journal Title Details:
- 125 : 106–113
- Notes:
- 8 pages., Via online journal., Increasing concerns about farm animal welfare have led to an increase in the availability of welfare-friendly-products (WFP), but little is known about how much more consumers are willing-to-pay (WTP) for WFP or about their buying trends in Latin America. In this study, a survey was given to 843 meat consumers in the city of Toluca, Mexico. The results show that consumers were interested in farm animal welfare issues and their ethical, sociological and economic implications, as in Europe. The people surveyed also conveyed a high level of empathy with animal feelings and emotions, however they clearly demanded more information and regulations related to farm animal welfare. The majority of respondents expressed that they were WTP more for properly certified WFP, but mostly based on the benefits in terms of product quality and human health. If the demand for WFP begins to increase in Mexico, the supply chain should consider a certification system to guarantee product origin based on current conditions.
5. Intergenerational environmental communication: child influence on parent environmental and behavior
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Straub, Crista L. (author) and Leahy, Jessica E. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-09-07
- Published:
- USA: American Society of Agronomy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10249
- Journal Title:
- Natural Sciences Education
- Journal Title Details:
- 46(1) : 1-9
- Notes:
- 9 pages., Via online journal., Intergenerational environmental communication (IGEC) was examined using pre- and post-survey research after child participation in a groundwater environmental education (EE) program. The EE program increased child knowledge, but did not significantly increase parent knowledge. There was also a significant difference between perceived levels of environmental communication (EC) between child and parent, with parents indicating higher levels of EC than their children. Participants reporting low EC levels had significantly less interest in, concern for, or knowledge about environmental issues. Several key factors initiated IGEC between children and their parents, including saving household money by changing environmental behaviors, exposure to media sources that reported environmental news, and school activities such as homework related to environmental issues. Environmental educators should be cautious when implementing EE programs, as additional considerations are essential to determine what influence, if any, child participants have beyond the classroom. Continued research is needed to increase EC between children and their parents with the hope of improving intergenerational approaches to environmental issues.
6. Which communication channels shape normative perceptions about buying local food? An application of social exposure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-22
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 443–454
- Notes:
- 12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.
7. Seeing is not always believing: crop loss and climate change perceptions among farm advisors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Niles, Meredith T. (author), Wiener, Sarah (author), Schattman, Rachel E. (author), Roesch-McNally, Gabrielle (author), and Reyes, Julian (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-26
- Published:
- USA: IOP Publishing Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10345
- Journal Title:
- Environmental Research Letters
- Journal Title Details:
- 14(4)
- Notes:
- 11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.
8. Crop advisers as conservation intermediaries: perceptions and policy implications for relying on nontraditional partners to increase U.S. farmers’ adoption of soil and water conservation practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Eanes, Francis R. (author), Singh, Ajay S. (author), Bulla, Brian R. (author), Ranjan, Pranay (author), Fales, Mary (author), Wickerham, Benjamin (author), Doran, Patrick J. (author), and Prokopy, Linda S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10369
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 81 : 360-370
- Notes:
- 11 pages., Via online journal., Federal agricultural land use policies in the United States aimed at protecting soil health and water quality typically rely on persuading individual farmers to voluntarily adopt conservation practices. An expanding body of literature suggests that private sector intermediaries, such as crop advisers, are increasingly trusted sources of information for farmers about conservation practices and thus may be persuasive actors in the conservation-adoption realm. While previous studies have explored farmers’ perceptions of crop advisers facilitating conservation practice adoption and participating in conservation programs in agricultural landscapes, little research to date has explored crop advisers’ perceptions of this role, and few agricultural land use policies have explicitly included crop advisers as conservation partners. This study fills a critical void in the literature by evaluating the Saginaw Bay Regional Conservation Partnership Program, an innovative agricultural policy that relies on crop advisers to recruit farmers into the program and assist them with the adoption of conservation practices. Through a survey and interviews with crop advisers in the Saginaw Bay watershed in Michigan, USA, we explore crop advisers’ perceptions of their role in the program and of delivering conservation information to farmers. We found that crop advisers have positive attitudes towards land/water resources and conservation practices, believe they have an important intermediary role to play in facilitating conservation practice adoption, and believe their supervisors are supportive of them promoting conservation. However, difficulties in collaboration and communication between the private and governmental sectors – resulting from perceived differences, operational differences, and territoriality – present a key barrier to crop advisers increasing their intermediary role in the promotion and implementation of federal conservation programs. Future research and policy initiatives should explore how to address public-private territoriality and whether crop advisers should be incentivized to deliver information about conservation practices and/or assist in enrolling farmers in federal conservation programs.
9. Farmers’ perception of water quality and risks in the Mashavera river basin, Georgia: analyzing the vulnerability of the social-ecological system through community perceptions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Withanachchi, Sisira S. (author), Kunchulia, Ilia (author), Ghambashidze, Giorgi (author), Al Sidawi, Rami (author), Urushadze, Teo (author), and Ploeger, Angelika (author)
- Format:
- Online journal article
- Publication Date:
- 2018-08-28
- Published:
- Switzerland: Multidisciplinary Digital Publishing Institute
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10388
- Journal Title:
- Sustainability
- Journal Title Details:
- 10(9)
- Notes:
- 26 pages., Via online journal., Competing natural resources usage that leads to dramatic land use changes can threaten the balance of a social-ecological system. When this is the case, communities are directly exposed to the negative consequences of those land use changes. The Mashavera River Basin is considered one of the hotspots of environmental pollution in Georgia. This is of importance for public health because the food production from this basin meets a substantial proportion of the country’s food demand. The farmers’ perception of the water quality and their perceived risks to the economy, health, and lifestyle reflect the status of the environmental and social conditions. The inclusion of farmers’ risk perceptions is an important stage of water quality governance that could enable active civic participation. The approach of this research study was the convergence model in the triangular design of the mixed method approach. As part of the social data, the research study was conducted with a survey of 177 households, for which agriculture was either a main or partial source of income. A few focus group discussions were also conducted. A binary logistic regression analysis was employed as the main method for the analysis. The results from the pollution load index (PLI) were used as the supportive data to verify some geospatial hypotheses. We found that aesthetic attributes (i.e., color changes observed in the river) and the source of the water contamination (i.e., mining sites) were the main predictor variables for a perceived risk to water quality, health, and livelihoods. The people who work in agriculture as the main income source had more concern about their ability to sell their agricultural products as a result of water contamination in the river, compared with people for whom agriculture is a secondary source of income or for self-consumption. Age, amount of land, years of agricultural experience, and the source of water supply for agriculture did not have a significant effect on any of the risk perception or water quality perception models. The results indicate that the health risk is perceived more strongly in areas with more heavily contaminated water compared to less polluted areas. We propose that conducting a public risk perception assessment is an ideal means to detect people’s concerns regarding water quality governance for future risk analysis in Georgia. Another recommendation of this study is an integrated model of risk assessment that combines the results from a public risk perception assessment and a technical assessment. The benefits of such an integrated assessment include finding new hazard-sensitive areas for further analysis, the possibility to cross-check data for verification, communal communication of hazardous conditions by utilizing local knowledge, and the direct participation of the community in monitoring risks.
10. Is agricultural intensification a growing health concern? perceptions from waste management stakeholders in vietnam
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Veidt, Julia (author), Lam, Steven (author), Nguyen-Viet, Hung (author), Tuyet-Hanh, Tran T. (author), and Nguyen-Mai, Huong (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United States: Multidisciplinary Digital Publishing Institute
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D10417
- Journal Title:
- Sustainability
- Journal Title Details:
- 10(12)
- Notes:
- 13 pages., Article 4395, via online journal, This article characterizes the health risk perceptions toward excreta and wastewater management practices among waste management stakeholders in Vietnam and explores the implications of such perceptions on hygiene behaviors and preventative actions. Key informant interviews (n = 19; 12 women and 7 men) were conducted with farmers, community leaders, researchers, and government representatives in Hanoi and Ha Nam Province. Interviews were audio-recorded with permission, transcribed, and analyzed using a constant comparative method and qualitative thematic analysis. Researchers and government representatives perceived that the lack of knowledge of safe waste management practices among farmers was responsible for the use of “outdated” and often “unsafe” waste management practices. However, many farmers were aware of the health risks and safe hygienic practices but felt that safety measures were impractical and viewed susceptibility to diseases as low risk. Farmers also identified unfavorable climate and working conditions, limited financial capacity, and limited farm space as barriers to adopting safe management practices. At the broader level, inadequate communication between ministries often led to the creation of inconsistent waste management regulations. These barriers create constraints on efforts to improve sustainable waste management practices. Promoting collaboration between sectors, encouraging farmer-to-farmer knowledge sharing, and designing and implementing risk communication strategies that account for risk perceptions of stakeholders are recommended.
11. What influences consumer evaluation of genetically modified foods?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pham, Nguyen (author) and Mandel, Naomi (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Sage
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10499
- Journal Title:
- Journal of Public Policy & Marketing
- Journal Title Details:
- 38(2): 263-279
- Notes:
- 18 pages., via online journal., Genetically modified (GM) foods have attracted a great deal of controversy. While some consumers and organizations regard GM foods as safe, many other consumers and organizations remain concerned about their potential health risks. The results of three studies suggest that consumers respond differently to persuasive messages regarding GM foods on the basis of their preexisting attitudes. Weak anti-GM consumers tend to comply with a variety of pro-GM messages. In contrast, strong anti-GM consumers exhibit message-opposing behavior. Moreover, they respond just as negatively to a safety message (claiming that GM foods are safe) as to a risk message (claiming that GM foods are unsafe). The mechanism underlying these effects is consumers’ perceived health risk. A benefit message claiming that GM foods are beneficial (e.g., more nutritious than their conventional counterparts) is a better alternative for strong anti-GM consumers. Finally, the results suggest that persuasive messages do not significantly change pro-GM consumers’ evaluations of these foods.
12. Farmers’ perception of the quality of mobile-based extension services in Egypt: a comparison between public and private provision
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kassem, Hazem S. (author), Shabana, Rasha M. (author), Alotaibi, Bader M. (author), and Ghoneim, Yomna A. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10523
- Journal Title:
- Information Development
- Notes:
- 20 pages., via online journal., During the last 10 years, different initiatives have been implemented to provide mobile-based extension services for the agricultural sector in Egypt. The current study compared the quality of agricultural extension messages between public and private providers. A simple random sample of 120 farmers was selected representing 7% of the total farmers registered in the databases of Ministry of Agriculture (public services) and Shoura company (private services). Farmers assessed a sample of 10 messages delivered by both providers in terms of six indicators namely (1) access, (2) utilization, (3) timeliness, (4) trust, (5) satisfaction, and (6) sharing information with other farmers. The findings revealed the lack of access to messages by the farmers in the two services. However, more than 50% had utilized the majority of messages (in case of access). The study also showed significant differences between perception of farmers to quality attributes in public and private services (Access 6.77, 0.01; Utilization 8.44, 0.004; Timeliness 8.55, 0.002; Satisfaction 8.88, 0.001; information sharing 7.62, 0.009) except for trust (1.11, 0.4). Findings provide practical implications to support mobile-based extension services to enable sharing information and link farmers with other actors in the agricultural value chain.
13. “One Fish, Two Fish, Red Fish, Blue Fish”: how ethical beliefs influence consumer perceptions of “blue” aquaculture products?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Banovic, Marija (author), Reinders, Machiel, J. (author), Claret, Anna (author), Guerrero, Luis (author), and Krystallis, Athanasios (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10530
- Journal Title:
- Food Quality and Preference
- Journal Title Details:
- 77: 147-158
- Notes:
- 12 pages., via online journal., Respecting ethical beliefs of consumers is an important precondition for food manufacturers in their attempt to improve their positioning in the European food market. Based on a cross-cultural survey of 2511 European participants, this research demonstrates how ethical beliefs affect consumer perceptions of “blue” (i.e. environmentally friendly) aquaculture products. The study further emphasises that the positive effect of ethical beliefs on purchase intention operates via an indirect route mediated by consumers’ trust in a product category. Consumer involvement has limited moderation effect on the above relationships. To expand its “blue” business, a key policy recommendation to aquaculture product manufacturers and policy makers is to urge stable and reliable standards of control in environmentally responsible aquaculture production so that consumers can rely on the information source and increase their trust in aquaculture products.
14. Does risk communication really decrease cooperation in climate change mitigation?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Farjam, Mike (author), Nikolaychuk, Olexandr (author), and Bravo, Giangiacomo (author)
- Format:
- Online journal article
- Publication Date:
- 2018-07
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10535
- Journal Title:
- Climatic Change
- Journal Title Details:
- 149:147–158
- Notes:
- 12 pages., via online journal., Effective communication of risks involved in the climate change discussion is crucial and despite ambitious protection policies, the possibility of irreversible consequences actually occurring can only be diminished but never ruled out completely. We present a laboratory experiment that studies how residual risk of failure of climate change policies affects willingness to contribute to such policies. Despite prevailing views on people’s risk aversion, we found that contributions were higher at least in the final part of treatments including a residual risk. We interpret this as the product of a psychological process where residual risk puts participants into an ”alarm mode,” keeping their contributions high. We discuss the broad practical implications this might have on the real-world communication of climate change.
15. Uncritical and unbalanced coverage of synthetic biology in the Nordic press
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ancillotti, Mirko (author), Holmberg, Niklas (author), Lindfelt, Mikael (author), and Eriksson, Stefan (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10594
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 26(2), 235–250.
- Notes:
- 16 pages., via online journal., Synthetic biology will probably have a high impact on a variety of fields, such as healthcare, environment, biofuels, agriculture, and so on. A driving theme in European research policy is the importance of maintaining public legitimacy and support. Media can influence public attitudes and are therefore an important object of study. Through qualitative content analysis, this study investigates the press coverage of synthetic biology in the major Nordic countries between 2009 and 2014. The press coverage was found to be event-driven and there were striking similarities between countries when it comes to framing, language use, and treated themes. Reporters showed a marked dependence on their sources, mainly scientists and stakeholders, who thus drives the media agenda. The media portrayal was very positive, with an optimistic look at future benefits and very little discussion of possible risks.
16. Natural versus anthropogenic climate change: Swedish farmers’ joint construction of climate perceptions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Asplund, Therese (author)
- Format:
- Online journal article
- Publication Date:
- 2016
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10596
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 25(5), 560–575
- Notes:
- 16 pages., via online journal., While previous research into understandings of climate change has usually examined general public perceptions, this study offers an audience-specific departure point. This article analyses how Swedish farmers perceive climate change and how they jointly shape their understandings. The agricultural sector is of special interest because it both contributes to and is directly affected by climate change. Through focus group discussions with Swedish farmers, this study finds that (1) farmers relate to and understand climate change through their own experiences, (2) climate change is understood either as a natural process subject to little or no human influence or as anthropogenic and (3) various communication tools contribute to the formation of natural and anthropogenic climate change frames. The article ends by discussing frame resonance and frame clash in public understanding of climate change and by comparing potential similarities and differences in how various segments of the public make sense of climate change.
17. Farmers prevailing perception profiles regarding GM crops: a classification proposal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Almeida, Carla (author) and Massarani, Luisa (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10598
- Journal Title:
- Public Understanding of Science
- Journal Title Details:
- 27(8), 952–966
- Notes:
- 15 pages., via online journal., Genetically modified organisms have been at the centre of a major public controversy, involving different interests and actors. While much attention has been devoted to consumer views on genetically modified food, there have been few attempts to understand the perceptions of genetically modified technology among farmers. By investigating perceptions of genetically modified organisms among Brazilian farmers, we intend to contribute towards filling this gap and thereby add the views of this stakeholder group to the genetically modified debate. A comparative analysis of our data and data from other studies indicate there is a complex variety of views on genetically modified organisms among farmers. Despite this diversity, we found variations in such views occur within limited parameters, concerned principally with expectations or concrete experiences regarding the advantages of genetically modified crops, perceptions of risks associated with them, and ethical questions they raise. We then propose a classification of prevailing profiles to represent the spectrum of perceptions of genetically modified organisms among farmers.
18. Agrochemical based information usage among farmers: a pathway to sustainable cocoa production in Osun state, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ojo, Toyin Femi (author), Kolodeye, Gbenga Festus (author), and Oladele, Taiwo Sulaiman (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Scientific Papers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10652
- Journal Title:
- Scientific Papers: Management, Economic Engineering in Agriculture & Rural Development
- Journal Title Details:
- 19(1): 331-337
- Notes:
- 8 pages., ISSN: 2284-7995, via online journal., The study accessed agrochemical based information usage among cocoa farmers in Nigeria with a view to determine the sustainability of information sources for an increased cocoa production in the study area. Simple random sampling was used to select 120 cocoa farmers using structured interview schedule. Results showed that farmers were in their 50s with about 12 years of formal education. Radio (mean = 2.56) ranked highest among the sources of information while about 60 percent of the respondents indicated a very high level of usage of agrochemical information in cocoa production. Results of Pearson Product Moment Correlation showed a significant relationship between farmers’ perception (r = 0.365; p≤0.01) and usage of agrochemical based information. The findings conclude that the use of mass media as the most frequently used among farmers for agrochemicals in cocoa production may be sustainable. It is therefore recommended that the use of mass media for agrochemicals usage in cocoa production should be reinforced in passing other information to cocoa farmers.
19. It is always dry here: examining perceptions about drought and climate change in the southern high plains
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Colston, Nicole M. (author), Vadjunec, Jacqueline M. (author), and Fagin, Todd (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10676
- Journal Title:
- Environmental Communication
- Notes:
- 18 pages., via online journal., Drought is defined, experienced, and communicated about in multiple ways. This case study examines individual definitions of drought (timing, impacts, and severity) and attitudes about climate change. Household surveys (n = 120) were conducted in Cimarron County, Oklahoma and Union County, New Mexico using a stratified random sampling method to select farmers, ranchers, and town residents. Information about drought is primarily communicated between neighbors, friends, and family, as well as media and local governing agencies. Residents perceive the recent drought to be the worst drought on record, regardless of previous drought experiences. Residents reported widespread drought-related impacts on agriculture, environment, and society. Most residents see drought as cyclical and driven by natural causes, rather than human causes. We recommend adaptive drought communication engage more fully with identity, place, and history. Climate information should be presented in a relevant manner to diverse agricultural stakeholders with differing attitudes about climate change, management, and climate information.
20. Examining the impact of expert voices: communicating the scientific consensus on genetically-modified organisms
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landrum, Asheley R. (author), Hallman, William K. (author), and Jamieson, Kathleen Hall (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10695
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 13(1): 51-70
- Notes:
- 21 pages., via online journal., Scholars are divided over whether communicating to the public the existence of scientific consensus on an issue influences public acceptance of the conclusions represented by that consensus. Here, we examine the influence of four messages on perception and acceptance of the scientific consensus on the safety of genetically modified organisms (GMOs): two messages supporting the idea that there is a consensus that GMOs are safe for human consumption and two questioning that such a consensus exists. We found that although participants concluded that the pro-consensus messages made stronger arguments and were likely to be more representative of the scientific community’s attitudes, those messages did not abate participants’ concern about GMOs. In fact, people’s premanipulation attitudes toward GMOs were the strongest predictor of of our outcome variables (i.e. perceived argument strength, post-message GMO concern, perception of what percent of scientists agree). Thus, the results of this study do not support the hypothesis that consensus messaging changes the public’s hearts and minds, and provide more support, instead, for the strong role of motivated reasoning.
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