Godfrey, D. Matthew (author), Feng, Patrick (author), and Department of Marketing, University of Arizona, Tucson, Arizona, USA
Department of Communication, Media and Film, University of Calgary, Calgary, Canada
Format:
Journal article
Publication Date:
2017
Published:
USA: Emerald Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08305
Online from publications. 3 pages., Report of thoughts about dealing with foodservice staffing and labor challenges from the chief operating officer of DNO Produce, Columbus, Ohio.
Brown, Brendan (author), Nuberg, Ian (author), Llewellyn, Rick (author), and School of Agriculture, Food and Wine, The University of Adelaide
CSIRO Agriculture
Format:
Journal article
Publication Date:
2018
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10460
10 pages., Via online journal., Conservation Agriculture (CA) is a knowledge-intensive set of practices which requires substantial access to functional agricultural extension services to enable utilisation. Despite this importance, the perspectives of those providing extension services to smallholder farmers have not been fully investigated. To address this, we qualitatively explore the perspectives of agricultural extension providers across six African countries to understand why uptake of CA has been limited, as well as the institutional changes that may be required to facilitate greater utilisation. Across the diversity of geographical, political and institutional contexts between countries, we find multiple commonalities in the constrained utilisation of CA by smallholder farmers, highlighting the difficulties non-mechanised subsistence farmers face in transitioning to market-oriented farming systems such as CA. The primary constraint relates to the economic viability of market-oriented farming where farmers remain in low input and low output systems with limited exit points. The assumed exit point used by CA programs appears to have led to a culture of financial expectancy and reflects a continuation of top-down extension approaches with inadequate modification of CA to the contextual realities of subsistence farmers. If African agricultural systems are to be sustainably intensified, we find a need for greater flexibility within extension systems in the pursuit of sustainable intensification. If extension systems are to persist with CA, it will need to be promoted through more transitional pathways that disaggregate the CA package, and with that there is a need for the provision of a mandate to, and necessary funding for, more participatory extension services.
This paper presents the attitudes and behaviour of young consumers towards food waste based on a pilot qualitative research and data published in the literature. Qualitative research was conducted with the use of focus group method, with approximately 8–10 selected students per group. Four focus group sessions were held, with open discussion led by a moderator and the scenario containing problematic issues. The study included a total of thirty-seven students, aged 22– 25 years. Studies have shown that negative attitude of household towards food waste is not frequently reflected in consumers’ behaviour, despite their fundamental knowledge on how to reduce food waste. Respondents emphasized the need for educational campaigns. Properly selected and presented information will stimulate both consumer’s attitude and behaviour.
In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
