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    Start Over Format Journal article Subject Term advertising Subject Term promotion Within Last x Years within 10 Years

    1. "You just need to give them the food. You mess them up by giving all kinds of messages"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
    Journal Title:
    Chicago Booth Magazine
    Journal Title Details:
    36(3) : 13
    Notes:
    Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.

    3. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(2) : 37-52

    5. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    6. Butter cows and butter buildings: a history of an unconventional sculptural medium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simpson, Pamela H. (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11347
    Journal Title:
    Sculpture Review
    Journal Title Details:
    68(4) : 40-59
    Notes:
    20 pages., Via online., Historical analysis of butter sculpture within the context of food as art, and as a way to promote butter as the natural, healthy alternative to oleomargarine.

    7. Chiquita banana stickers highlight nutrition, health benefits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2021-01-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12069
    Journal Title:
    Packer
    Notes:
    Online from publisher. 2 pages., Announces a new series of stickers placed on individual bananas. These stickers feature a combination of vitamins and nutrients found in Chiquita bananas.

    8. Direct-to-consumer marketing brings huge gains to the industry: The evolution of produce departments - part 2

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kresin, Janice M. (author)
    Format:
    Journal article
    Publication Date:
    2020-11-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11938
    Journal Title:
    Packer
    Notes:
    Online from publication. 1 page., Describes growth of consumption of fresh fruit and vegetables in the U.S., beginning in 1970 with introduction of the popular Miss Chiquita character and follow-up promotional efforts.

    9. Environmental threat appeals in green advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hartmann, Patrick (author), Apaolaza, Vanessa (author), D'Souza, Clare (author), Barrutia, Jose M. (author), and Echebarria, Carmen (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07027
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    33(4) : 741-765