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    Start Over Format Journal article Subject Term advertising Subject Term campaigns Within Last x Years within 10 Years

    1. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(2) : 37-52

    5. Farmers: original breakfast champs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Benkstein, K. (author)
    Format:
    Journal article
    Publication Date:
    2014-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D04671
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(9) : 34-35
    Notes:
    Case report of an advertising campaign by Farm Credit Services of America, "Agriculture Works Here."

    6. How to make a grand champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(5) : 22-23
    Notes:
    Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

    8. Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    de Pelsmacker, Patrick (author), Dens, Nathalie (author), Goos, Peter (author), and Aleksandrovs, Leonids (author)
    Format:
    Journal article
    Publication Date:
    2015-12-01
    Published:
    United States: Advertising Research Foundation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12451
    Journal Title:
    Journal of Marketing Research
    Journal Title Details:
    Vol. 55 Issue 4
    Notes:
    15 pages, The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media. The authors of the current paper believe advertisers can use the mixture-amount model to detect optimal advertising-mix allocation changes as a function of their total advertising effort. The researchers demonstrated the use of the model by analyzing Belgian magazine and television data on 34 advertising campaigns for beauty-care brands. The goal is to help advertisers maximize desirable outcomes for campaign recognition and brand interest.

    9. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bechtel, Wyatt (author)
    Format:
    Journal article
    Publication Date:
    2018-11
    Published:
    Lenexa, Kansas: Drovers CattleNetwork
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
    Journal Title:
    Drovers Cattlenetwork
    Journal Title Details:
    : 20
    Notes:
    Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.