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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Martin, Diane (author)
Format:
Journal article
Publication Date:
2018-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09558
Journal Title:
Agri Marketing
Journal Title Details:
56(4) : 46
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
Format:
Journal article
Publication Date:
2021-05
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
Journal Title:
Journal of Applied Communications
Journal Title Details:
Volume 105, Issue 2 (2021)
Notes:
22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brandon, Hembree (author)
Format:
Journal article
Publication Date:
2018-04-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09292
Journal Title:
Delta Farm Press
Journal Title Details:
75(15) : 1
Notes:
See article in 75th Anniversary Issue (Doc. No. D09286)
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gustafson, Mike (author)
Format:
Journal article
Publication Date:
2016-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07844
Journal Title:
Agri Marketing
Journal Title Details:
54(9) : 29-30, 32-33
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Semler, Jack (author)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:
Agri Marketing
Journal Title Details:
52(5) : 25
Notes:
Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rathai, Kenna (author)
Format:
Journal article
Publication Date:
2014-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02658
Journal Title:
Agri Marketing
Journal Title Details:
52(4) : 49-50, 52, 54
Notes:
Features the 2014 National Agri-Marketing Association Marketer of the Year.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02923
Journal Title:
Agri Marketing
Journal Title Details:
52(5) : 20-21
Notes:
Case report about the "Best of Show" advertising campaign in the NAMA recognition program.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gustafson, Mike (author)
Format:
Journal article
Publication Date:
2017-06
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08737
Journal Title:
Agri Marketing
Journal Title Details:
55(5) : 42-47
Notes:
Features Greg Nickerson, CEO of Bader-Rutter, as National Agri-Marketing Association's "Marketer of the Year."
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2018-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09557
Journal Title:
Agri Marketing
Journal Title Details:
56(4) : 30-45
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2018-02-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09340
Journal Title:
Illinois AgriNews
Journal Title Details:
40(52) : D1
Notes:
Debate sparked by use of Dr. Martin Luther King's comments in his "Drum Major Instinct" sermon.