Selling public service or Rams? Firm defends Super Bowl spot

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2018-02-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09340
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    40(52) : D1
    Subject Term:
    advertising, appeals (message), ethical issues, message content, public relations, agri-marketing, social responsibility, and commercialism
    Notes:
    Debate sparked by use of Dr. Martin Luther King's comments in his "Drum Major Instinct" sermon.

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