Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05923
Notes:
Online via www.wired.com. 8 pages., Controversial proposal from John Deere to the Copyright Office suggesting that due to computer codes in modern farm tractors farmers receive "an implied license for the life of the vehicle to operate the vehicle."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06122
Notes:
Pages 66-71 in "Ethics, efficiency and food security: feeding the 9 billion well," The Crawford Fund 2014 Annual Parliamentary Conference, Canberra, ACT, Australia, August 24-28, 2014. 157 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06588
Notes:
Unpublished notes of responses during an interview/video session with Fawn Kurtzo, graduate student at the University of Arkansas, July 14, 2015. 4 pages.
Writer criticizes current language use and reports that he tosses flags and assigns penalties (per football) when he sees and hears misuse of language while watching television.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07917
Notes:
5 pages., Author of "Bare Knuckles" blog shares with members of the AgriculturalRelations Council hs blog about "how the beef industry responded to soddy science and shoddy reporting about cancer risk in red and processed meats.."
Perspectives on USDA recommendation for staff members to refer to "climate change" as "weather extremes" and "climate change adaption" to "resilience to weather extremes."
Cross, Al (author / Director, Institute of Rural Journalism and Community Issues, University of Kentucky )
Format:
Commentary
Publication Date:
2018-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10311
Notes:
2 pages., Online from the Institute of Rural Journalism and Community Issues, University of Kentucky. Published earlier in the Publishers' Auxiliary, newspaper of the National Newspaper Association., "We need more letters from the editor, not just statements of general principle, but explanations of how and why we do certain tings. If we demand transparency from officials and institutions, we must practice it ourselves."
Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Perspectives on the role of an ethical public communicator in "this toxic political situation called the environmental debate." Author concludes that in this information environment "the real ethical issue lies with us - the informed citizenry. An ethical citizenry would be rhetorically savvy in order to make sound choices about their local economies and their global environment."
Roberts, Owen (author / President, International Federation of Agricultural Journalists)
Format:
Commentary
Publication Date:
2020
Published:
International: International Federation of Agricultural Journalists (IFAJ), Ormstown, Quebec, Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11647
Notes:
2 pages., Online from publisher., During a global coronavirus pandemic, IFAJ President Owen Roberts emphasizes the vital importance of journalists in helping people be informed and safe. "The world will change hugely in the next 365 days as we grapple with the pandemic... But two things won't change: these are farmers' need to feed the world and journalists' role in helping them do so. Through our global network for agricultural journalism, we can make a difference in how effective this all works out."
1 page., Author expresses concerns about disappearance of trustworthy news content and urges agricultural readers to be "cautious in whom you trust and what you believe in the 24/7 news cycle. We deserve to know all sides of a story, not just the one that the 'conservative' or 'liberal' media outlet wants you to believe."
4 pages., Author suggests that"social forestry seeks to manage forests through local communities for their own plus national benefits, but is still falls short of the targets set. Reconciling local concerns for livelihood opportunities with the need for accountability requires intermediaries who successfully negotiate in the bureaucratic jungle of forestry as an institution."
Online from publisher., Author describes the race that is on "to assemble and prove a tool that can deliver precision data and logistics throughout beef production spaces," connecting producers with consumers.
Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.
International: Zimmcomm New Media, Cantonment, Florida.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12106
Notes:
Online from ZimmComm News Media. 2 pages., A pioneer in agricultural uses of new social media expresses concern about FaceBook, Twitter, and YouTube having become political weapons. "Since the election, the level of censorship on all of the major social media platforms has just skyrocketed. Never in our wildest dreams did we ever think that freedom of speech and the press might be endangered in this country, but we do believe it is right now." FaceBook and Twitter platforms "are both essentially business platforms. Author reports a decision to put a temporary hold on ZimmComm business FaceBook accounts.
USA: International Food Information Council, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12153
Notes:
Online from publisher. 3 pages., Author suggests that say one form of produce is safer and more nutritional than another should be avoided. Cites top seven things to remember about eating healthy and safe foods "when this year's (or any year's) "Dirty Dozen and Clean Fifteen" lists invade your social media streams."
Via online. 3 pages., Subtitle: A recent 8,000-word article in the New Yorker reaffirmed a trend in journalism of turning important scientific issues into a circus sideshow.
