Hayes, Dermot J. (author), Kliebenstein, James (author), Shin, Seung-Youll (author), Shogren, Jason F. (author), and Department of Economics, Iowa State University, Ames, IA
Format:
Journal article
Publication Date:
1992
Published:
UK: Food and Nutrition Press, Trumbull, CT
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07527
Farrell, Kenneth R. (author / Department of Agricultural Economics, University of California, Berkeley) and Department of Agricultural Economics, University of California, Berkeley
Format:
Journal article
Publication Date:
1965-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05455
Funk, T.F. (author), Huff, H.B. (author), Meilke, Karl D. (author), and Associate Professor, School of Agricultural Economics and Extension Education, University of Guelph, Canada; Assistant Professor, School of Agricultural Economics and Extension Education, University of Guelph, Canada; Economics Branch, Agriculture Canada, Ottawa, Canada
Format:
Journal article
Publication Date:
1977-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05453
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08791
Notes:
Pages 281-294 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
Chang, Hui-Shung (author), Green, Richard (author), and Chang: Visiting Assistant Professor, Department of Agricultural Economics and Rural Sociology, Auburn University; Green: Professor, Department of Agricultural Economics, University of California, Davis
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06452
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 101-119
cited reference, The Beef Promotion and Research Act of 1985 led to significant increases in the generic promotion of beef in the United States. Widely familiar television advertising campaigns distributed through national television networks have been among the most visible outgrowths of this vigorous promotional effort. This study reports the results of econometric analysis of fresh beef consumption data for households participating in a controlled, experimental investigation of the television advertising's effects on beef demand. While factors such as price, income and household demographics are shown to be significant determinants of fresh beef purchases, the advertising campaigns apparently did not increase and may even have decreased, the panelists' demand for beef. (author)
Salathe, Larry (author / National Economics Division, Statistics and Cooperatives Service, USDA) and National Economics Division, Statistics and Cooperatives Service, USDA
Format:
Journal article
Publication Date:
1979-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05452
